SEOUL, Feb. 18 (Korea Bizwire) — Samsung Electronics Co. is stepping up efforts to draw consumer attention to its new flagship smartphone, the Galaxy S10, ahead of its official launch in early March, company sources said Monday.
The South Korean tech giant plans to throw parties with K-pop stars for Galaxy smartphone users in Seoul, Busan, Daegu, Gwangju, Daejeon from Feb. 28 and March 16.
Samsung hosted the first Galaxy fan party upon launch of the Galaxy S9 last year, in which Galaxy users shared the new device’s major functions.
The company will also open experience stores in major cities in the United States, in time for its Unpacked event slated for Feb. 20 in San Francisco.
The stores, to be opened in Los Angeles, Long Island and Houston, will allow users to buy the smartphone and receive related service.
Samsung’s U.S. website last week opened a preorder page for the much-hyped premium phone ahead of an Unpacked event slated for Feb. 20 in San Francisco.
The Galaxy S10 will hit the Korean market on March 8, while those who ordered in advance can get the smartphone four days before the official launch, according to the nation’s mobile carriers.
The South Korean tech giant is expected to launch the regular Galaxy S10, S10+ with a bigger screen and S10 Lite, a budget model.