Samsung Display Co.’s tri-foldable display in this photo provided by the company (Yonhap)
SEOUL, July 10 (Korea Bizwire) — Samsung Electronics is preparing to add a new twist — quite literally — to its foldable phone portfolio.
The company is aiming to launch its first-ever tri-folding smartphone by the end of this year, marking a bold leap forward in mobile design and reinforcing its ambition to stay ahead in an increasingly crowded foldables market.
“We are working hard to release it by the end of this year,” said Roh Tae-moon, president and head of Samsung’s Device eXperience (DX) division, during a press briefing following the company’s Galaxy Unpacked event in New York on Wednesday. The event spotlighted the latest iterations of Samsung’s flagship foldables: the Galaxy Z Fold 7 and Flip 7.
Hints of Samsung’s tri-fold ambitions have been circulating for months. At Mobile World Congress (MWC) 2025 in March, the tech giant unveiled two concept designs — the Flex G and Flex S — showcasing the potential of three-screen, foldable form factors. Though they remained prototypes at the time, their debut signaled that a commercial release might not be far off.
If successful, the upcoming tri-fold model will mark the next frontier in Samsung’s folding journey, which began in 2019 and has since helped the company dominate the space. But that dominance is increasingly under threat. Huawei, a top Chinese rival, has already released a tri-fold device, the Mate X3 Ultimate, accelerating the arms race in flexible displays.
Other players like Motorola and Google have also carved out space in the market, pushing Samsung to keep innovating. According to recent industry figures, Samsung still leads the global foldable segment with a 32.9% market share in 2024, ahead of Huawei’s 23.1% and Motorola’s 17%.
To keep its edge, Samsung isn’t just exploring new hardware shapes — it’s also pushing performance. The new Galaxy Z Fold 7 and Flip 7 come packed with AI upgrades and productivity features that bring them on par with the company’s top-tier bar-type smartphones.
If the tri-fold launch proceeds as planned, it will mark a pivotal moment for Samsung — and for the foldable phone market at large. For consumers, it may also reignite a sense of novelty in smartphone design, at a time when most devices tend to look and feel the same.
The foldable future, it seems, is about to gain a new dimension.
Kevin Lee (kevinlee@koreabizwire.com)
I just want to know how much does it cost.