SEOUL, May 18 (Korea Bizwire) — Shinsegae DF Inc., the duty-free arm of South Korean retail giant Shinsegae, said Wednesday it will showcase a series of digital content featuring the country’s cultural heritage in collaboration with the National Museum of Korea.
The content, which was produced by the museum, consists of six videos that will be showcased every Saturday at the Media Façade in the Iconic Zone of Shinsegae DF’s Myeongdong outlet in Seoul.
Music director Lee Byung-woo, a film score composer who has also served as an art director for various international events, created the background music for the videos.
Shinsegae DF signed an agreement with the museum in March of last year, becoming the first among domestic retailers to do so, and has played a pioneering role in promoting the beauty of Korea’s traditional culture.
Image Credit: Shinsegae DF Inc. / National Museum of Korea / photonews@koreabizwire.com
