Considering the number of dining e-coupons sold last year, demand for dining out has shifted from families and couples to include workers as well. (image: Yonhap)
SEOUL, Dec. 28 (Korea Bizwire) — E-coupons for dining are selling like hot cakes as the end of the year approaches. The increased sales seem to be reflecting the lifestyle changes of many South Korean workers.
With employees now limited to 52 hours of work per week, the number of work-related drinking get togethers has decreased, while buffet dining has increased.
According to the online shopping mall Auction Co., sales of e-coupons for restaurants, including buffets, have increased significantly, more than 10 times higher than last year.
Considering the number of dining e-coupons sold last year, demand for dining out has shifted from families and couples to include workers as well.
On the other hand, sales of hangover-fighting related products have decreased, in line with a decrease in the number of year-end drinking parties.
Auction noted that sales of ‘hangover cures’ had dropped by 15 percent compared to last year.
Kevin Lee (kevinlee@koreabizwire.com)
