SEOUL, Jan. 14 (Korea Bizwire) — South Koreans have become the world’s 4th largest spenders on smartphone apps, data showed Thursday.
Industry tracker App Annie reported that mobile consumers worldwide spent US$170 billion on mobile apps last year, which was 19 percent more than the previous year.
Chinese consumers spent the most on mobile apps, followed by those in the U.S. and Japan.
South Koreans ranked fourth after spending $6.61 billion on smartphone apps last year, which was 17 percent more than the previous year.
The country’s mobile app spending increased for the third consecutive year, continuing from $4.74 billion in 2019 and $5.63 billion in 2020.
Koreans downloaded apps 2.01 billion times last year, which was 2 percent less than the previous year. In contrast, the number of app downloads worldwide reached 230 billion last year, which was 5 percent more than the previous year.
This indicates that a lot of South Koreans have decided to use the apps that they already have, rather than buy new ones, App Annie explained.
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