Starbucks Korea Doubles Down on Cashless Stores | Be Korea-savvy

Starbucks Korea Doubles Down on Cashless Stores


Models pose for a photo at its outlet in Seoul to advertise the test operation of cashless stores in South Korea starting April 23, 2018. (image: Starbucks Coffee Korea Co.)

Models pose for a photo at its outlet in Seoul to advertise the test operation of cashless stores in South Korea starting April 23, 2018. (image: Starbucks Coffee Korea Co.)

SEOUL, Oct. 23 (Korea Bizwire)Starbucks Coffee Korea Co. is adding 300 more ‘cashless shops’ in addition to the 103 stores currently in operation, starting on Monday.

Cashless stores recommend that customers use a means of payment other than cash.

The company noted that adding 300 more cashless stores would amount to one-third of the 1,200 Starbucks shops in South Korea.

“Instead of cash, customers will be asked to use credit cards, Starbucks cards, mobile transactions and other means of payment,” a company representative added.

Over the past three months, Starbucks reduced the ratio of cash transactions at its stores from 3.4 percent to 0.2 percent on average. The average number of cash transactions per store dropped from 19 to 1.1 per day.

“Cashless stores can better focus on customer satisfaction since employees don’t have to spend time going to the bank to balance cash,” Starbucks Coffee Korea said.

“Less work also means more satisfaction for our employees,” the company added.

Ashley Song (ashley@koreabizwire.com)

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