SEOUL, June 7 (Korea Bizwire) — One in 3 South Koreans users of online streaming services prefer subscription plans without advertisements, a survey showed Tuesday. Local pollster Open Survey conducted a survey of 3,000 adults, with 32 percent of respondents expressing a preference against watching advertisements on streaming platforms, even if the subscription fee was [...]
BOEUN, Jan. 20 (Korea Bizwire) — Boeun County in North Chungcheong Province put up an advertisement to celebrate the birth of a new baby via a large electronic display board on Jan. 4. Another advertisement was also put up to celebrate the birth of a daughter born on Dec. 18. Included in these advertisements were [...]
QUEBEC CITY, April 13 (Korea Bizwire) – LeddarTech®, a global leader in providing the most flexible, robust and accurate ADAS and AD sensing technology, is pleased to announce the availability of a completely new version of the LeddarEngine software to enable and accelerate LiDAR sensor development. The LeddarEngine sets a new standard for developing highly integrated and flexible [...]
SEOUL, April 1 (Korea Bizwire) — LG Electronics Inc.’s OLED TV commercial won the best prize at the South Korean advertising awards. The Korea Advertising Society selected the LG OLED TV commercial as a Grand Prix at its 29th Annual Ads of the Year. The ad, titled “Humanity,” begins with a text that says ‘many [...]
SEOUL, Jan. 12 (Korea Bizwire) – South Korea’s largest Internet portal Naver Corp. is forecast to have raked in nearly 3 trillion won (US$2.53 billion) in revenue generated from advertisements last year, industry sources said Thursday. Naver is estimated to have logged 2.95 trillion won in sales from the advertisement sector in 2016, nearly a [...]
SEOUL, June 15 (Korea Bizwire) – South Korea’s advertising expenditure for 2015 was the sixth largest among member countries of the Organization for Economic Cooperation and Development, a report showed Tuesday. Advertising expenses in the country reached US$11.8 billion last year to trail behind the United States, Japan, Germany, Britain, and France, according to the [...]
SEOUL, Korea, April 21, 2014 (Korea Bizwire) – Ever since a top conglomerate in Korea decided to let advertising agencies outside their league of affiliates bid for their projects, it has been pitching and tossing in the ad world. The agencies affiliated with the big fishes have submerged while independent ad firms and foreign agencies [...]