SEOUL, April 1 (Korea Bizwire) — LG Electronics Inc.’s OLED TV commercial won the best prize at the South Korean advertising awards.
The Korea Advertising Society selected the LG OLED TV commercial as a Grand Prix at its 29th Annual Ads of the Year.
The ad, titled “Humanity,” begins with a text that says ‘many stories are told through faces of humanity,’ showing zoomed-in shots of the faces of people of different ages and ethnicities.
The commercial advertises LG OLED TV’s outstanding expression of color and contrast ratio to depict not only the texture of people’s skin or wrinkles but also the beliefs and emotions underneath.
Image Credit: LG Electronics Inc. / photonews@koreabizwire.com
