SEOUL, June 20 (Korea Bizwire) – The Korean Fair Trade Commission (FTC) has launched an investigation into Apple’s marketing operations in Korea, with the company suspected of imposing some of its advertising costs on local telecom companies. According to an industry expert, Apple has been accused of forcing local carriers to cover part of the advertising [...]
SEOUL, June 15 (Korea Bizwire) – South Korea’s advertising expenditure for 2015 was the sixth largest among member countries of the Organization for Economic Cooperation and Development, a report showed Tuesday. Advertising expenses in the country reached US$11.8 billion last year to trail behind the United States, Japan, Germany, Britain, and France, according to the [...]
SEOUL, May 2 (Korea Bizwire) — The new LG G5 has received considerable attention, as has a recent commercial touting the flagship phone. The commercial, released in April, stars well-known English actor Jason Statham – as a matter of fact, many Jason Stathams. If you look closely enough, all 198 characters that appear in the [...]
SEOUL, Dec.24 (Korea Bizwire) – A survey has revealed that among advertisements published through various media such as TV, internet and mobile, consumers picked ‘mobile advertisements’ as the least liked type of ads. The Korea Broadcasting Advertising Corporation (KOBACO) announced the results of its ‘Media Consumer Research’ (MCR), which is conducted on a regular basis [...]
SEOUL, Dec.17 (Korea Bizwire) – Graceful Brothers, the company managing the Baedal Minjok delivery application, announced that it will be launching a new advertising platform called ‘Our Shop’s Marketing Center’ to provide efficient advertising services to its members. ‘Our Shop’s Marketing Center’ suggests advertisements to suit a member’s store based on big data accumulated over [...]
SEOUL, Nov. 26 (Korea Bizwire) – South Korea’s No. 1 mobile carrier SK Telecom Co. has reduced its spending on advertisements through September this year, data showed Thursday, in line with its efforts to recoup losses from a government-led policy aimed at lowering cell phone users’ bills. The mobile carrier spent 132.2 billion won (US$116 [...]
SEOUL, Nov.6 (Korea Bizwire) – Instagram, the social networking service that lets users share pictures and videos, introduced a new advertising service at a marketing event called ‘Instagram in Korea’. The company recently introduced various types of advertisements such as pictures and videos, slides, and action-inducing ads for the first time in Korea. At the [...]
SEOUL, Nov. 26 (Korea Bizwire) – South Korean advertising agency Cheil Worldwide has reached a deal to acquire a stake in Iris Worldwide, a UK agency specialized in shopper marketing. Korea’s top ad agency announced on November 25 that it signed an agreement to purchase a 65 percent stake in the London-based company, for a [...]
SEOUL, Nov. 7 (Korea Bizwire) – Cheil Worldwide swept two prominent advertising competitions in China, rising as one of the outstanding advertising agencies in the Chinese market. Korea’s top ad agency announced on November 5 that it was selected as the Best Creative Agency of the Year at the ROI Festival, winning 14 medals including eight [...]
CINCINNATI, Mar 31, 2014 (Korea Bizwire) - Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, has teamed with Nielsen Audio to pioneer the first single-source measurement tool built for the radio industry. Clear Channel Media and [...]