SEOUL, April 17 (Korea Bizwire) – South Korea’s advertising market reached 14.7 trillion won (US$12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday. Last year’s market size is 8.1 percentage points bigger than the previous year’s 13.7 trillion won, according to the [...]
NEW YORK, Mar. 22, (Korea Bizwire) — American consumers’ status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte’s 11th “Digital Democracy Survey.” With 84 percent of Americans on social networks – social media has evolved well beyond “socializing” and is being used to discover new content, get news [...]
SEOUL, Feb. 20 (Korea Bizwire) – A new report has once again highlighted Naver’s dominant position in South Korea in terms of advertising revenue. MezzoMedia, a digital marketing agency, categorized revenue into three types – PC display ads (DA), mobile display ads, and video ads. For PC DA, which mainly include online banners, Naver outperformed [...]
SEOUL, Feb. 16 (Korea Bizwire) – More than half of Internet users in South Korea said they were unhappy with advertisement banners and links on screen when they use search engines, a report said Thursday. According to a report by the Korea Information Society Development Institute (KISDI), 55.9 percent of Naver users that browse mostly [...]
SEOUL, Feb. 8 (Korea Bizwire) – The hiatus of popular weekend show “Infinite Challenge” is estimated to cost its network MBC TV around 2 billion won (US$1.75 million) in lost sales, according to industry forecasts Wednesday. First aired in 2005, the mission-oriented reality TV show is one of the most viewed non-drama programs in South [...]
SEOUL, Jan. 12 (Korea Bizwire) – South Korea’s largest Internet portal Naver Corp. is forecast to have raked in nearly 3 trillion won (US$2.53 billion) in revenue generated from advertisements last year, industry sources said Thursday. Naver is estimated to have logged 2.95 trillion won in sales from the advertisement sector in 2016, nearly a [...]
SEOUL, Jan. 5 (Korea Bizwire) – Kobaco (Korea Broadcast Advertising Corp.) revealed Wednesday that total advertising expenditures in Korea last year were 11.296 trillion won ($9.47 billion), dropping by 0.7 percent from 2015 (11.37 trillion won). This, according to an official, was the first decline since 2009, and the third time in history that ad [...]
DAEJEON, Dec. 26 (Korea Bizwire) – Patents for outdoor advertising making use of digital technology are becoming extremely popular. According to the Korea Intellectual Property Office, the average annual number of such patents, which stood at less than 50 prior to the 2000s, rose to some 300 from 2001 to 2010, and to 600 since [...]
SEJONG, Dec. 7 (Korea Bizwire) – Audi Volkswagen Korea, the local unit of the German automaker, was slapped with a record 37.3 billion-won (US$31.9 million) fine for making false advertisements on its cars to cover up its fabricated emissions results, the corporate watchdog said Wednesday. The company had advertised on- and offline that its models [...]
SEOUL, Nov. 16 (Korea Bizwire) – “There are many ‘touchpoints’ in the Kakao platform, and all of (our users’) life moments can be turned into a marketing opportunity,” said Kakao CEO Jimmy Lim, during Tuesday’s Business Conference held in Seoul with advertisers. The conference was arranged to declare Kakao’s newfound commitment to improving its disappointing [...]