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Naver Dominates Korean Advertising Market

Naver Dominates Korean Advertising Market

SEOUL, Feb. 20 (Korea Bizwire) – A new report has once again highlighted Naver’s dominant position in South Korea in terms of advertising revenue. MezzoMedia, a digital marketing agency, categorized revenue into three types – PC display ads (DA), mobile display ads, and video ads.  For PC DA, which mainly include online banners, Naver outperformed [...]

‘Infinite Challenge’ Hiatus May Cost MBC Nearly 2 Bln Won in Lost Sales

‘Infinite Challenge’ Hiatus May Cost MBC Nearly 2 Bln Won in Lost Sales

SEOUL, Feb. 8 (Korea Bizwire) – The hiatus of popular weekend show “Infinite Challenge” is estimated to cost its network MBC TV around 2 billion won (US$1.75 million) in lost sales, according to industry forecasts Wednesday.  First aired in 2005, the mission-oriented reality TV show is one of the most viewed non-drama programs in South [...]

Naver’s Ad Revenue Neared 3 Trillion Won in 2016

Naver’s Ad Revenue Neared 3 Trillion Won in 2016

SEOUL, Jan. 12 (Korea Bizwire) – South Korea’s largest Internet portal Naver Corp. is forecast to have raked in nearly 3 trillion won (US$2.53 billion) in revenue generated from advertisements last year, industry sources said Thursday. Naver is estimated to have logged 2.95 trillion won in sales from the advertisement sector in 2016, nearly a [...]

Advertising Spending Declines in 2016, But Mobile Ads Thrive

Advertising Spending Declines in 2016, But Mobile Ads Thrive

SEOUL, Jan. 5 (Korea Bizwire) – Kobaco (Korea Broadcast Advertising Corp.) revealed Wednesday that total advertising expenditures in Korea last year were 11.296 trillion won ($9.47 billion), dropping by 0.7 percent from 2015 (11.37 trillion won).  This, according to an official, was the first decline since 2009, and the third time in history that ad [...]

FTC Slaps 37.3 Bln-Won Fine on Audi Volkswagen for False Advertising

FTC Slaps 37.3 Bln-Won Fine on Audi Volkswagen for False Advertising

SEJONG, Dec. 7 (Korea Bizwire) – Audi Volkswagen Korea, the local unit of the German automaker, was slapped with a record 37.3 billion-won (US$31.9 million) fine for making false advertisements on its cars to cover up its fabricated emissions results, the corporate watchdog said Wednesday.  The company had advertised on- and offline that its models [...]

Kakao Vows to Innovate KakaoTalk, Boost Ad Revenue

Kakao Vows to Innovate KakaoTalk, Boost Ad Revenue

SEOUL, Nov. 16 (Korea Bizwire) – “There are many ‘touchpoints’ in the Kakao platform, and all of (our users’) life moments can be turned into a marketing opportunity,” said Kakao CEO Jimmy Lim, during Tuesday’s Business Conference held in Seoul with advertisers.  The conference was arranged to declare Kakao’s newfound commitment to improving its disappointing [...]

Internet Ads with Sexual Imagery at a Critical Level: Survey

Internet Ads with Sexual Imagery at a Critical Level: Survey

SEOUL, Sept. 8 (Korea Bizwire) – A recent study by the Korea Internet Advertising Foundation (KIAF) revealed that the use of sexual imagery in advertisements on web portals and social networking services is at a critical level, with officials calling for stronger regulations.  According to the survey, 94.5 percent of 200 middle and high school [...]