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FTC Slaps 37.3 Bln-Won Fine on Audi Volkswagen for False Advertising

FTC Slaps 37.3 Bln-Won Fine on Audi Volkswagen for False Advertising

SEJONG, Dec. 7 (Korea Bizwire) – Audi Volkswagen Korea, the local unit of the German automaker, was slapped with a record 37.3 billion-won (US$31.9 million) fine for making false advertisements on its cars to cover up its fabricated emissions results, the corporate watchdog said Wednesday.  The company had advertised on- and offline that its models [...]

Kakao Vows to Innovate KakaoTalk, Boost Ad Revenue

Kakao Vows to Innovate KakaoTalk, Boost Ad Revenue

SEOUL, Nov. 16 (Korea Bizwire) – “There are many ‘touchpoints’ in the Kakao platform, and all of (our users’) life moments can be turned into a marketing opportunity,” said Kakao CEO Jimmy Lim, during Tuesday’s Business Conference held in Seoul with advertisers.  The conference was arranged to declare Kakao’s newfound commitment to improving its disappointing [...]

Internet Ads with Sexual Imagery at a Critical Level: Survey

Internet Ads with Sexual Imagery at a Critical Level: Survey

SEOUL, Sept. 8 (Korea Bizwire) – A recent study by the Korea Internet Advertising Foundation (KIAF) revealed that the use of sexual imagery in advertisements on web portals and social networking services is at a critical level, with officials calling for stronger regulations.  According to the survey, 94.5 percent of 200 middle and high school [...]

Apple Faces FTC Investigation over Advertising Practices

Apple Faces FTC Investigation over Advertising Practices

SEOUL, June 20 (Korea Bizwire) – The Korean Fair Trade Commission (FTC) has launched an investigation into Apple’s marketing operations in Korea, with the company suspected of imposing some of its advertising costs on local telecom companies. According to an industry expert, Apple has been accused of forcing local carriers to cover part of the advertising [...]

S. Korean Ad Market 6th Largest in OECD

S. Korean Ad Market 6th Largest in OECD

SEOUL, June 15 (Korea Bizwire) – South Korea’s advertising expenditure for 2015 was the sixth largest among member countries of the Organization for Economic Cooperation and Development, a report showed Tuesday.  Advertising expenses in the country reached US$11.8 billion last year to trail behind the United States, Japan, Germany, Britain, and France, according to the [...]

Mobile Ads Least Popular Form of Advertising

Mobile Ads Least Popular Form of Advertising

SEOUL, Dec.24 (Korea Bizwire) – A survey has revealed that among advertisements published through various media such as TV, internet and mobile, consumers picked ‘mobile advertisements’ as the least liked type of ads. The Korea Broadcasting Advertising Corporation (KOBACO) announced the results of its ‘Media Consumer Research’ (MCR), which is conducted on a regular basis [...]

Baedal Minjok Opens New Advertising Platform Based on Big Data

Baedal Minjok Opens New Advertising Platform Based on Big Data

SEOUL, Dec.17 (Korea Bizwire) –  Graceful Brothers, the company managing the Baedal Minjok delivery application, announced that it will be launching a new advertising platform called ‘Our Shop’s Marketing Center’ to provide efficient advertising services to its members. ‘Our Shop’s Marketing Center’ suggests advertisements to suit a member’s store based on big data accumulated over [...]