Nielsen Catalina Solution Announces First Major Single-Source Measurement Study for Radio Advertising

CINCINNATI, Mar 31, 2014 (Korea Bizwire) - Nielsen Catalina Solutions (NCS), the leader in helping consumer  packaged goods (CPG) advertisers improve return on advertising spend by  linking what consumers watch with what they buy, has teamed with Nielsen  Audio to pioneer the first single-source measurement tool built for the  radio industry. Clear Channel Media and [...]