advertising Archives | Page 4 of 4

Cheil Worldwide Accelerates Business in Chinese Ad Market

SEOUL, Nov. 7 (Korea Bizwire) – Cheil Worldwide swept two prominent advertising competitions in China, rising as one of the outstanding advertising agencies in the Chinese market. Korea’s top ad agency announced on November 5 that it was selected as the Best Creative Agency of the Year at the ROI Festival, winning 14 medals including eight [...]

Nielsen Catalina Solution Announces First Major Single-Source Measurement Study for Radio Advertising

CINCINNATI, Mar 31, 2014 (Korea Bizwire) - Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, has teamed with Nielsen Audio to pioneer the first single-source measurement tool built for the radio industry. Clear Channel Media and [...]