SEOUL, Aug. 2 (Korea Bizwire) — South Korean imports of beer touched a five-year low in the first half of the year amid a nationwide boycott of Japanese products, data showed Monday. The value of beer imports stood at US$106.5 million in the January-June period, down 5.4 percent from a year earlier, according to the [...]
AMSTERDAM, May 21 (Korea Bizwire) — Today, Amstel ULTRA®, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled ‘Choose Your Way to Live’. The campaign highlights the importance of finding balance in life and the benefits of selecting a beer that works for you. View the Amstel ULTRA® TVC [...]
SEOUL, May 12 (Korea Bizwire) — Hite Jinro Co., South Korea’s second-largest beverage company, said Wednesday it has kicked off exports of its popular lager beer brand Terra. Hite Jinro said it will export the first batch of 1.2 million Terra bottles to the United States, Hong Kong and Singapore. Sales of the Terra lager [...]
CHICAGO, April 29 (Korea Bizwire) — This Cinco de Mayo, Modelo is giving away $250,000 worth of beer, in the form of $10 gift cards, so fans can join in on a celebratory #SaludToCinco social toast on Wednesday, May 5 – a virtual “salud” to connect. Additionally, Modelo, the beer brewed with The Fighting Spirit™, [...]
SEOUL, March 19 (Korea Bizwire) — South Korean convenience store chain CU has introduced the country’s first beer subscription service. BGF Retail Co., CU’s operating company, said Thursday that it had joined hands with Dailyshot, an online-to-offline (O2O) service app for alcoholic beverages, to launch a canned beer subscription service. Dailyshot is a South Korean [...]
SEOUL, March 16 (Korea Bizwire) — The South Korean beer market is once again thriving, with the coronavirus prompting many consumers to drink at home instead of at bars. Market research firm Nielsen Korea reported that beer sales at convenience stores and other retailers, excluding the entertainment market, reached 816 million liters, up by 9.6 [...]
SEOUL, March 2 (Korea Bizwire) – Imports of foreign draft beer and fruit flavored beer are increasing. South Korean retail giant E-Mart Inc.’s imported beer sales fell for 18 straight months after June 2019 following a boycott movement against Japanese beer and other products. The decline finally ended in December of last year, when imported [...]
SEOUL, Dec. 7 (Korea Bizwire) — South Korea’s imports of Japanese beer spiked in October from a year earlier due to stepped-up marketing activities amid a weaker local boycott of goods from the neighboring country, data showed Monday. Seoul brought in US$370,000 worth of Japanese beer in October, up a whopping 873.7 percent from the [...]
SEOUL, Nov. 27 (Korea Bizwire) – With the spread of the COVID-19 pandemic preventing people from enjoying get-togethers and socializing in general, the South Korean beer market is undergoing a dramatic change. In a nutshell, the sales volume of beer for home consumption now exceeds that of beer selling at bars and restaurants. “For our products, traditionally, [...]
SEOUL, Nov. 24 (Korea Bizwire) — South Korea’s largest beer maker is looking to repurpose byproducts of the brewing process into a nutritious food lineup including healthy snack bars. Oriental Brewery Co. said on Nov. 20 that it will upcycle byproducts generated during the beer making process to transform them into nutritious alternatives such as [...]