The #1 Mexican import beer brand in the U.S.1 teams up with small business owners to honor Mexican American culture and foster an authentic Cinco de Mayo experience through its Modelo Mercado™ CHICAGO, April 26 (Korea Bizwire) – Modelo, the beer born in Mexico nearly 100 years ago, has launched their “Cinco Auténtico™” campaign, an effort to [...]
SEOUL, April 21 (Korea Bizwire) — Picnics and beer drinking are back at parks along Seoul’s Han River after the lifting of social distancing requirements. Starting this week, all COVID-19 social distancing requirements, except the mask mandate, were lifted, including a curfew on operating hours of restaurants, cafes and other small businesses, as well as [...]
CHICAGO, March 1 (Korea Bizwire) — Modelo announced today the introduction of new product offerings, including expansions on their popular flavor-forward Cheladas and new test offerings such as a premium light beer, Modelo Oro. As the No. 2 beer brand in the U.S.1, Modelo Especial is bolstering its leadership in the high-end beverage category with [...]
VICTOR, N.Y., Jan. 24 (Korea Bizwire) – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, today announced new responsibilities for two members of its Executive Management Committee, effective immediately. Jim Sabia, who has served as Constellation’s Executive Vice President and Managing Director, Beer Division, since February 2021, will assume the role of Executive [...]
SEOUL, Jan. 24 (Korea Bizwire) — South Korean imports of beer hit a five-year low in 2021 in the wake of a nationwide boycott of Japanese products, data showed Monday. The value of beer imports came to US$223.1 million last year, down 1.7 percent from a year earlier, according to the data compiled by the [...]
CHICAGO, Sept. 30 (Korea Bizwire) — College football is back in full swing and Modelo, the beer brewed for those with The Fighting Spirit™, is rewarding passionate fans across the country with a brand-new offering. To ensure all fans have a cold beer for game day Saturdays, Modelo is unveiling the Unlockzie, a free beer [...]
SEOUL, Aug. 6 (Korea Bizwire) — Oriental Brewery (OB) Co., South Korea’s largest brewer, will be producing beer with eco-friendly solar energy next year by installing solar power generation facilities at company plants across the country. The company held a ceremony at its Icheon brewery in Gyeonggi Province to celebrate the start of the ‘RE100’ [...]
SEOUL, Aug. 2 (Korea Bizwire) — South Korean imports of beer touched a five-year low in the first half of the year amid a nationwide boycott of Japanese products, data showed Monday. The value of beer imports stood at US$106.5 million in the January-June period, down 5.4 percent from a year earlier, according to the [...]
AMSTERDAM, May 21 (Korea Bizwire) — Today, Amstel ULTRA®, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled ‘Choose Your Way to Live’. The campaign highlights the importance of finding balance in life and the benefits of selecting a beer that works for you. View the Amstel ULTRA® TVC [...]
SEOUL, May 12 (Korea Bizwire) — Hite Jinro Co., South Korea’s second-largest beverage company, said Wednesday it has kicked off exports of its popular lager beer brand Terra. Hite Jinro said it will export the first batch of 1.2 million Terra bottles to the United States, Hong Kong and Singapore. Sales of the Terra lager [...]