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Amstel ULTRA® Launches “Choose Your Way to Live” Campaign with Tennis Legend Rafa Nadal

Amstel ULTRA® Launches “Choose Your Way to Live” Campaign with Tennis Legend Rafa Nadal

AMSTERDAM, May 21 (Korea Bizwire) — Today, Amstel ULTRA®, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled ‘Choose Your Way to Live’. The campaign highlights the importance of finding balance in life and the benefits of selecting a beer that works for you. View the Amstel ULTRA® TVC [...]

Convenience Store Introduces Beer Subscription Service

Convenience Store Introduces Beer Subscription Service

SEOUL, March 19 (Korea Bizwire) — South Korean convenience store chain CU has introduced the country’s first beer subscription service. BGF Retail Co., CU’s operating company, said Thursday that it had joined hands with Dailyshot, an online-to-offline (O2O) service app for alcoholic beverages, to launch a canned beer subscription service. Dailyshot is a South Korean [...]

S. Korean Households Consume More Beer than Bars

S. Korean Households Consume More Beer than Bars

SEOUL, March 16 (Korea Bizwire) — The South Korean beer market is once again thriving, with the coronavirus prompting many consumers to drink at home instead of at bars. Market research firm Nielsen Korea reported that beer sales at convenience stores and other retailers, excluding the entertainment market, reached 816 million liters, up by 9.6 [...]

S. Korean Beer Imports Inch Higher

S. Korean Beer Imports Inch Higher

SEOUL, March 2 (Korea Bizwire) – Imports of foreign draft beer and fruit flavored beer are increasing. South Korean retail giant E-Mart Inc.’s imported beer sales fell for 18 straight months after June 2019 following a boycott movement against Japanese beer and other products. The decline finally ended in December of last year, when imported [...]

COVID-19 Brings Changes to S. Korean Beer Market

COVID-19 Brings Changes to S. Korean Beer Market

SEOUL, Nov. 27 (Korea Bizwire) – With the spread of the COVID-19 pandemic preventing people from enjoying get-togethers and socializing in general, the South Korean beer market is undergoing a dramatic change. In a nutshell, the sales volume of beer for home consumption now exceeds that of beer selling at bars and restaurants. “For our products, traditionally, [...]

Japanese Breweries Attempt to Regain Foothold in S. Korea Through Price Cuts

Japanese Breweries Attempt to Regain Foothold in S. Korea Through Price Cuts

SEOUL, Nov. 24 (Korea Bizwire) — After going through a complete collapse amid the ‘No Japan’ boycott campaign in South Korea, Japanese breweries are striving to regain a foothold through price cuts. Lotte Mart, the hypermarket chain operated by Lotte Shopping, is now holding a promotional event selling four cans of Asahi beer that its [...]