SEOUL, Sept. 10 (Korea Bizwire) — BMW Group Korea said Thursday it will release an upgraded version of BMW Plus and MINI Plus, two apps used for after-sales services. The new apps will serve as BMW’s leading platform for contactless, digital after-sales services based on a new user interface that reflects the information users need [...]
SEOUL, Aug. 6 (Korea Bizwire) — MINI, BMW AG’s sub-brand for compact vehicles, has joined hands with Starbucks Korea to come up with a new style of marketing. Almost all of the limited merchandise released by the two companies has been sold out after just three days. Considering that this is a seasonal event open [...]
SEOUL, Aug. 5 (Korea Bizwire) — German luxury car brands used to symbolize high social status or economic success in South Korea, but they are not premium any more. The high-end vehicles have become the mainstream in the nation’s imported car market. The three big German automakers are expanding their presence in South Korea on [...]
SEOUL, July 16 (Korea Bizwire) — Hankook Tire & Technology Co., the world’s sixth-largest tiremaker by sales, said Friday it began supplying tires for BMW’s high-performance X3 M and X4 M models this year. Hankook Tire has provided the high-performance Ventus S1 evo Z tires for the performance SUV models since the first half, the [...]
SEOUL, May 10 (Korea Bizwire) — German carmakers BMW and Mercedes-Benz sold more vehicles in South Korea in April compared to local units of three foreign carmakers combined, an industry association said Sunday. The Korea Automobile Importers & Distributors Association reported that 8,430 vehicles made by Mercedes-Benz and 6,113 BMWs were newly registered last month, [...]
MUNICH and NEW YORK, April 27 (Korea Bizwire) — For the past ten years, the United Nations Alliance of Civilizations (UNAOC) and the BMW Group have invited organisations around the world to apply for the Intercultural Innovation Award. The two partners have used this award to support innovative projects promoting intercultural understanding. “As we celebrate [...]
SEOUL, Dec. 4 (Korea Bizwire) — BMW Korea has announced the launch of a new subscription service for vehicle repair. The Korean division of the German automaker announced plans to offer BMW Prime to 200 customers on a first come, first serve basis starting next Monday before the official launch later next year. BMW Prime [...]
SEOUL, June 25 (Korea Bizwire) — German automaker BMW Group chose South Korea as the stage to reveal the company’s new model: the new MINI Countryman. MINI Korea, BMW Group’s premium small car brand, revealed the new MINI Countryman for the very first time at the Forest Camp in Everland, Yongin, Gyeonggi Province on Wednesday. The [...]
SEOUL, May 27 (Korea Bizwire) — BMW on Wednesday unveiled the face-lifted 5 and 6 Series models in South Korea to show its “strong and unwavering” commitment to the Northeast Asian market due to robust demand for its models. The German carmaker held a digital world premiere at its driving center in Incheon, just west [...]
SEOUL, April 16 (Korea Bizwire) — SK Telecom Co., South Korea’s largest mobile carrier, said Thursday its esports joint venture (JV) with a U.S. entertainment giant has secured a sponsorship from global automotive giant BMW Group. T1 Entertainment & Sports (T1), a joint venture between SK Telecom and Comcast Spectacor LLC, will be sponsored by [...]