This photo provided by BMW Group Korea shows its BMW Plus app.
SEOUL, Sept. 10 (Korea Bizwire) — BMW Group Korea said Thursday it will release an upgraded version of BMW Plus and MINI Plus, two apps used for after-sales services.
The new apps will serve as BMW’s leading platform for contactless, digital after-sales services based on a new user interface that reflects the information users need and how frequently they use the apps.
The apps now offer additional real-time reservation services for general maintenance, parts replacement, addressing check engine lights and recalls. Customers can select the service advisors they prefer.
“BMW aims to achieve a fully contactless environment for after-sales services by 2022 through investment in digital platforms,” said Jung Sang-chun, director of after-sales service at BMW Group Korea.
“BMW and MINI customers won’t have to visit offline service centers, but complete all processes including of reservation, pick-up, maintenance, consultation, payment, and delivery digitally,” he added.
BMW Group Korea reported that 20 percent of all after-sales service reservations are done through the BMW Plus App, a third-largest proportion after the United States and Australia.
Kevin Lee (kevinlee@koreabizwire.com)
