BMW Korea to Achieve Contactless After-sales Service Environment by 2022 | Be Korea-savvy

BMW Korea to Achieve Contactless After-sales Service Environment by 2022


This photo provided by BMW Group Korea shows its BMW Plus app.

This photo provided by BMW Group Korea shows its BMW Plus app.

SEOUL, Sept. 10 (Korea Bizwire)BMW Group Korea said Thursday it will release an upgraded version of BMW Plus and MINI Plus, two apps used for after-sales services.

The new apps will serve as BMW’s leading platform for contactless, digital after-sales services based on a new user interface that reflects the information users need and how frequently they use the apps.

The apps now offer additional real-time reservation services for general maintenance, parts replacement, addressing check engine lights and recalls. Customers can select the service advisors they prefer.

“BMW aims to achieve a fully contactless environment for after-sales services by 2022 through investment in digital platforms,” said Jung Sang-chun, director of after-sales service at BMW Group Korea.

“BMW and MINI customers won’t have to visit offline service centers, but complete all processes including of reservation, pick-up, maintenance, consultation, payment, and delivery digitally,” he added.

BMW Group Korea reported that 20 percent of all after-sales service reservations are done through the BMW Plus App, a third-largest proportion after the United States and Australia.

Kevin Lee (kevinlee@koreabizwire.com)

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