Luxury Brands Scramble to Attract Young Men
SEOUL, July 20 (Korea Bizwire) — Luxury brands are scrambling to attract men in their 20s and 30s, who are rising as a major consumption power. Louis Vuitton is opening South Korea’s eighth ‘Mens’ store at Lotte Department Store in August. The fashion brand also set up a pop-up store for men in Seongsu-dong, eastern [...]