“Social-cause marketing is a way to instill self-confidence in the members of the corporation and ultimately enliven the corporate brand, as well as solving some of the social problems. For Korea’s large companies whose growth is slowing in the world market, cause marketing is an important strategy to consider.” “The most important condition for success [...]
![[Feature] More Korean Companies in China Appreciate the Value of CSR](http://koreabizwire.com/wp/wp-content/uploads/2014/06/CSR_02-800x493.jpg "[Feature] More Korean Companies in China Appreciate the Value of CSR")
SEOUL, June 15 (Korea Bizwire) – More and more Korean companies are spending generously on employee welfare and making donations for good social causes. For example, a manufacturer with a production site in China’s Tianjin recently established a building for employees who take turn in three shifts so that they can take ample rest and [...]
HAMILTON, Bermuda, May 20 (Korea Bizwire) – A strategic swath of wildflowers graces the entrance to the Bacardi Bottling Corporation campus in Jacksonville, Florida. Free-flowing flocks of Black-eyed Susans and Blanket Flowers are a far cry from the typical landscaping generally associated with a large-scale industrial site. Specially designed with the help of local botanists, this [...]
SEOUL, Korea, April 30, 2014 (Korea Bizwire) – Commemorating World Malaria Day, which came on April 25th, “Ki-Heung Service Area,” an expressway rest area in the south of Seoul, took an initiative to prevent Malaria for locals and children in Uganda. “World Share,” an overseas relief agency, teamed up with the rest area to hold a “Mosquito Net [...]
SEOUL, Korea, Nov 29 (Korea Bizwire) – The fashion industry is making new attempt when it comes to corporate social responsibility practices. Beyond the previously common way of giving helping hands — voluntary community outreach programs or something — more and more companies are exploring various ways which embody brand values and business philosophies while realizing their [...]
SEOUL, Korea, July 24 (Korea Bizwire) – For the first time, Hyundai Motor will sponsor the establishment of the Korean Roadkill Prevention Association (KRPA). Hyundai Motors held the opening ceremony at the KRPA on July 23 in Ulsan. The KRPA, an environment organization that specializes in animal protection from traffic accidents, will try to reduce [...]