SEOUL, July 20 (Korea Bizwire) — Fashion and retail companies are staging so-called ‘reverse season’ marketing campaigns in which they sell winter clothes during the hot summer months. Fashion retailer Shinsegae International Inc. recently unveiled foreign brands’ fall-winter season clothes at discounted prices of up to 68 percent. Prior to this, the fashion division of [...]
SEOUL, July 13 (Korea Bizwire) — South Korean fashion brands that have infiltrated the hearts of the MZ generation are leading the K-fashion craze overseas. Last May, street casual brand ADLV opened a shop at Australia’s QV center, located on Melbourne’s Lonsdale Street. The company said that crowds were seen lining up in front of [...]
SEOUL, June 18 (Korea Bizwire) — A survey showed that one out of four Korean consumers has used an augmented reality (AR) or virtual reality (VR)-based fitting service that enables them to try on fashion items virtually. The Korea Federation of Textile Industries conducted a survey of 831 consumers who had purchased fashion items online. [...]
SEOUL, May 21 (Korea Bizwire) — The fashion industry is turning to “metaverse” marketing as the three-dimensional, virtual space is rising as an alternative social platform. The metaverse refers to a shared virtual space, in which users interact with each other through digital avatars and experience a virtual reality (VR) world. Naver Z’s ZEPETO, an [...]
SEOUL, May 4 (Korea Bizwire) — Raffling, a lottery system in which only winners can buy certain products, has become a popular marketing strategy ever since its introduction to South Korea by foreign fashion brands such as Nike and Adidas. Now, the practice is being incorporated into various fashion platforms. Musinsa, the No. 1 player [...]
SEOUL, April 29 (Korea Bizwire) — The fashion industry is releasing a series of recycled, eco-friendly handbags and apparel. Products made with recycled plastic bottles, in particular, are gaining attention. Beanpole Accessory, the fashion arm of Samsung C&T Corp., recently released the Walnut Knit Bucket Bag made of recycled plastic bottles. Black Yak has begun [...]
ORLANDO, Fla., March 4 (Korea Bizwire) — As industries and economies around the world look for opportunities to rebuild business in the wake of the COVID-19 pandemic, Informa Markets, a global organizer who creates platforms for a wide range of industries to trade, connect and grow, launched MAGIC Pop-Up Orlando from February 9-11 at the [...]
SEOUL, Dec. 25 (Korea Bizwire) — The Samsung Fashion Institute said Thursday it had selected ‘R.E.S.C.U.E.’ as next year’s fashion market keyword. ‘R.E.S.C.U.E,’ a combination of six phrases, refers to the urgent rescue that the fashion market is in need of. ‘R’ refers to ‘restoration first,’ meaning that the priority of the fashion market is [...]
SEOUL, July 6 (Korea Bizwire) — With face coverings becoming ubiquitous due to the prolonged outbreak of the novel coronavirus, an increasing number of people are showing preference towards colored masks as a fashion item. The color of disposable masks is evolving from white and black towards pink, purple and yellow. At South Korean online [...]
SEOUL, June 19 (Korea Bizwire) — When Kim Ga-in, a Seoul resident, climbed a mountain on Sunday, the 27-year-old woman did not wear hiking pants or shorts or other traditional trekking clothes. Instead, she went with a more comfortable option that would have been unheard of among hikers a generation ago: leggings. Her sister, Do-hee, [...]