kia Archives | Page 28 of 37 | Be Korea-savvy
Marriage of Art and Subtle Brand Marketing a Success for Both Artists and Companies

Marriage of Art and Subtle Brand Marketing a Success for Both Artists and Companies

SEOUL, Oct. 31 (Korea Bizwire) – It’s not uncommon to see celebrities appearing in ads, hawking a multinational company’s latest hair gel or next-generation vacuum cleaner, especially in South Korea, where those in the public eye are seen in advertisements for virtually anything with financial value. In a saturated market of public figure-endorsed product advertisements, [...]

Geopolitical Tensions Can’t Cover Up Brand Quality Reputation of Hyundai and Kia in China

Geopolitical Tensions Can’t Cover Up Brand Quality Reputation of Hyundai and Kia in China

SEOUL, Sept. 29 (Korea Bizwire) – Hyundai and Kia finally have some good news coming from the Chinese market as American market research company J.D. Power listed the South Korean automakers 1st and 2nd respectively in its 2017 China Initial Quality Study.  The study, published on September 28, was conducted from last September to May [...]

Automakers Threaten to Move Factories Abroad Prior to Court Ruling on Wages

Automakers Threaten to Move Factories Abroad Prior to Court Ruling on Wages

SEOUL, Aug. 10 (Korea Bizwire) – South Korea’s automakers on Thursday warned they may have to move their factories offshore pending an imminent court ruling that could increase the cost of salaries by trillions of won. The Korea Automobile Manufacturers Association (KAMA), representing the country’s five car producers, said in a joint statement that a [...]