SEOUL, Oct. 9, 2014 (Korea Bizwire) — Since declaring design management as a core driver of the company’s future growth and the hiring of President & Chief Design Officer Peter Schreyer in 2007, Kia Motors Corporation’s brand value has skyrocketed by 480% from US$929 million to US$5.4 billion, according to Interbrand’s exclusive list of 100 [...]
IRVINE, Calif., Sept. 2 (Korea Bizwire) – Kia Motors America (KMA) is kicking off the implementation of a robust charging network in advance of the Soul EV going on sale in California during the third quarter of this year. With Kia’s addition of 17 new DC fast chargers to California’s already-existing network of 198, charger availability will [...]
IRVINE, Calif., August 21, 2014 – Since bursting on the scene in 2009 as “a new way to roll,” the funky Soul urban passenger vehicle – and an accompanying trio of music-loving hamsters – has become a genuine phenomenon, with U.S. sales of the iconic people mover increasing every year. Now, with “geek chic” newly [...]
SEOUL, Aug. 21 (Korea Bizwire) – LG Chem will supply electric car battery packs to Germany’s Audi, a Volkswagen Group company. As the Korean battery maker secures more than a half of the world’s top-ten auto manufacturers as clients, it is in an enviable position to take the leadership in the fast-emerging eco-friendly car battery market. The LG [...]
IRVINE, Calif., Aug. 8 (Korea Bizwire) – Coming off a record-breaking sales performance in the first half of 2014, the Kia Soul has been named to the list of 10 Best Back-to-School Cars by Kelley Blue Book’s KBB.com. All new for the 2014 model year, the Soul sold an individual nameplate record 74,999 units in [...]
IRVINE, Calif., Jul. 17 (Korea Bizwire) – Kia Motors has built a reputation for world-class design over the last several years, and recently, the Industrial Designers Society of America (IDSA) has added to the Korean brand’s renown with a pair of prestigious design awards. Kia received International Design Excellence Awards (IDEA) in the transportation category [...]
IRVINE, Calif., June 18 (Korea Bizwire) — J.D. Power 2014 Initial Quality Study (IQS) has ranked the Kia Sportage and Kia Cadenza as leaders in the Small SUV and Large Car segments, respectively. Furthermore, Kia has moved up four positions over last year’s IQS ranking and now stands at number six (in a tie) in [...]
BUSAN, May 27 (Korea Bizwire) - Starting with Press Day on May 29, and the Opening Ceremony on May 30, the 2014 Busan International Motor Show (BIMOS 2014) will be at BEXCO in Busan for 11 days through June 8. The auto show, which first convened as the inaugural exhibition for BEXCO in 2001, is [...]
SEOUL, Korea, April 25, 2014 (Korea Bizwire) – KIA Motors seeks to achieve a buzz effect on its newly-released sedan, K9, by concentrating on the “experiential marketing.” The motor group has recently held “K9 Driving Experience Dining” event, which is the second since the launch of the luxury sedan this year. The participants of the [...]
IRVINE, Calif., March 27, 2014 (Korea Bizwire) – After burning the midnight oil during an extremely busy off-season, Kia Motors America (KMA) and its racing partner Kinetic Motorsports are ready to kick off the 2014 Pirelli World Challenge (PWC) campaign on the Streets of St. Petersburg, Fla., with an action-packed double-header weekend alongside the warm waters [...]