SEOUL, Apr. 10 (Korea Bizwire) — AmorePacific Group said Wednesday that its leading brand, LANEIGE, has entered the European market as South Korea’s leading cosmetics maker accelerates its overseas push. Products of AmorePacific’s mid-range LANEIGE are now available at over 800 stores of French cosmetics chain Sephora in 18 countries, including France, Russia, Spain, Italy, [...]
SEOUL, Sept. 5 (Korea Bizwire) — South Korean cosmetics companies are ramping up their efforts to crack down on the illegal resale of their products sold at duty free shops in a bid to stop further damage to their brand image. AmorePacific, one of the major cosmetics companies in the country, announced on Monday it has [...]
SEOUL, May 15 (Korea Bizwire) – Trademark infringement of South Korean cosmetics makers in China has been on the rise with Amorepacific taking to court a Chinese website that sells rip-off products of its brand Laneige. The South Korean cosmetics giant brought a trademark infringement case against an online shopping mall called ‘laneigeonline.com’ at a local [...]
SEOUL, April 6 (Korea Bizwire) – A recent study on Chinese makeup trends conducted by Kantar TNS Korea revealed that the most popular cosmetic brands among Chinese women were from South Korean companies, topping their European competitors. The new study published yesterday asked around 4,000 Chinese women aged between 20 to 39, who are in the [...]
SEOUL, Aug.28 (Korea Bizwire) – Laneige, one of Amore Pacific’s cosmetic brands, announced the launch of a new app called Beauty Mirror, which allows users to experience Laneige products through virtual reality using a mobile camera. With the application, users can apply makeup to an image of their face, which appears on the screen of [...]