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Smartphones Indispensable, but TV Still Popular: Survey

Smartphones Indispensable, but TV Still Popular: Survey

SEOUL, Dec. 22 (Korea Bizwire) – A recent survey by the Korea Communications Commission revealed the growing importance of smartphones, with 55.5 percent of 7,385 respondents (aged 13 and above) considering the device to be an “indispensable medium”, far surpassing those who chose TV (38.6 percent) as their answer.  The gap between the two devices [...]

Samsung Laptop Gets Top Marks from U.S. Consumer Reviewer

Samsung Laptop Gets Top Marks from U.S. Consumer Reviewer

SEOUL, Dec. 14 (Korea Bizwire) – A lightweight laptop computer by South Korean tech giant Samsung Electronics Co. has received the best evaluation from a U.S. consumer magazine, beating those by foreign rivals, its publication showed Wednesday.  Samsung’s Notebook 9 clinched the top spot with 77 points out of 100 in the most recent review by [...]

LG Electronics Shifts Away from Modest Marketing Strategy

LG Electronics Shifts Away from Modest Marketing Strategy

SEOUL, May 31 (Korea Bizwire) – LG Electronics has long been criticized for its ‘humble’ marketing strategies despite launching products with class-leading features. However, the global electronics giant is now challenging the accusations with radical marketing campaigns.  LG recently invited Sierra Blair-Coyle, a professional rock climber, to climb a 33-storey building using only the vacuuming [...]

Samsung Electronics Concentrates on Tablets Rather Than Laptops

Samsung Electronics Concentrates on Tablets Rather Than Laptops

  SEOUL, Sep. 30 (Korea Bizwire) — Samsung Electronics announced that it would phase out of selling laptops including Chromebooks in Europe. Instead, the world’s leading electronics company decided to concentrate on selling tablets to European customers. According to market analysts, the electronics affiliate of Korea’s largest conglomerate plans to wash its hands of the unprofitable [...]