SEOUL, May 29 (Korea Bizwire) – LG Electronics is embarking on a worldwide “Life’s Good” brand campaign aimed at disseminating an optimistic outlook to future generations through partnerships with renowned social media influencers. Beginning May 29, the company will harness social media algorithms to proliferate uplifting content online in an initiative called “Filling Social Media With [...]
SEOUL, May 29 (Korea Bizwire) – LG Electronics has announced its commitment to fostering sustainable ecosystems worldwide, putting into practice its ESG (Environmental, Social, and Governance) vision of “A Better Life for All.” In Spain and Portugal, LG’s Spanish subsidiary is spearheading the ‘Smart Green Tree’ reforestation campaign, planting seed bombs – a mixture of soil, [...]
SEOUL, May 27 (Korea Bizwire) – LG Electronics orchestrated a large-scale picnic on the Champs-Élysées in Paris on May 26 to celebrate the local launch of its MoodUP InstaView refrigerator. Coinciding with the city’s monthly car-free day that closes the iconic avenue to traffic, LG took the opportunity to organize its own promotional festivities. The company [...]
SEOUL, May 17 (Korea Bizwire) – LG Electronics is experiencing robust growth in its appliance subscription service, with projections indicating the company will reach the 1 trillion won sales mark for the first time this year in this burgeoning sector. In its first-quarter report released on May 16, LG Electronics announced that its appliance subscription business [...]
SAN FRANCISCO, May 13 (Korea Bizwire) – At Ridge Vineyards, a renowned winery in Cupertino offering a distant view of Apple’s headquarters, some 50 Korean AI experts gathered on May 11, lured by an LG Electronics recruiting initiative. The invitees included AI specialists working at major tech companies and startups in Silicon Valley, Seattle and Los [...]
SEOUL, May 3 (Korea Bizwire) – LG Electronics’ wireless, movable LG StanbyME lifestyle screen, a product that has remained in short supply due to high demand, is getting even more convenient. On May 2, LG Electronics began preselling an upgraded version of the LG StanbyME on its domestic website, offering improved convenience and functionality. The upgraded [...]
SEOUL, May 2 (Korea Bizwire) – LG Electronics has announced that its large-scale chillers, designed for cooling industrial facilities, have emerged as a driving force behind the company’s growth in the commercial heating, ventilation, and air conditioning (HVAC) sector, with sales increasing by nearly 40 percent annually over the past three years in overseas markets. The [...]
SEOUL, Apr. 19 (Korea Bizwire) – In an effort to raise awareness about animals facing extinction from rapid climate change, LG Electronics unveiled a video series as part of its Vulnerable and Endangered Species Awareness Campaign on the renowned billboard screens of New York’s Times Square on April 16. The campaign launch in Times Square, featuring [...]
MILAN, Apr. 15 (Korea Bizwire) — LG Electronics has embarked on a ‘two-track’ strategy, unveiling both ultra-premium and volume-tier products, as it aims to strengthen its position in the European built-in kitchen appliance market. The company announced on April 15 that it will participate in the Milan Design Week 2024, the world’s largest design exhibition, taking [...]
SEOUL, Mar. 15 (Korea Bizwire) – In a move to better understand and incorporate the perspectives of future consumers, LG Electronics has announced the launch of the fourth iteration of its ‘LG Crew’ program. Held in Seoul’s Yeongdeungpo district at the Ground220 venue, the inauguration ceremony of the LG Crew’s fourth cohort took place on March [...]