The “Life’s Good” branding push represents LG’s first major marketing initiative since realigning its brand identity and core values in April 2023. (Image courtesy of LG Electronics)
SEOUL, May 29 (Korea Bizwire) – LG Electronics is embarking on a worldwide “Life’s Good” brand campaign aimed at disseminating an optimistic outlook to future generations through partnerships with renowned social media influencers.
Beginning May 29, the company will harness social media algorithms to proliferate uplifting content online in an initiative called “Filling Social Media With Smiles,” LG announced on May 28.
To that end, the tech giant has produced 25 short video vignettes featuring global influencers with vast followings, which will premiere across LG’s YouTube, TikTok and other social channels.
Contributors include AI ethics scholar Casey Fiesler as well as YouTubers Josh Harmon, with 6.3 million followers, and Tina Choi, with 3.8 million subscribers. Their videos explore themes of hope, motivation and embracing challenges in life.
By tapping into algorithms that tailor content based on user viewing patterns, LG intends to amplify these messages of optimism, resilience and looking on the bright side.
The campaign made its public debut on May 7 with promotional videos playing on the large billboard displays of New York’s Times Square. Additional video releases across LG’s online channels will follow from May 29.
The “Life’s Good” branding push represents LG’s first major marketing initiative since realigning its brand identity and core values in April 2023. Since then, the company has undertaken various efforts worldwide to promote its new philosophical ethos.
LG Electronics’ “Life’s Good” global campaign in Dubai, the US, UK, Vietnam and more (Image courtesy of LG Elecs)
This included a partnership launched in March with Mexican broadcaster Milenio Televisión to distribute uplifting news segments under the “Life’s Good” spirit.
LG plans to continue expanding the campaign’s reach by collaborating with top influencers from diverse countries and cultures.
“We will authentically deliver LG’s brand philosophy even in digital environments like social media, creating positive change,” said Kim Hyoeun, LG’s brand management vice president.
Kevin Lee (kevinlee@koreabizwire.com)
