SEOUL, Aug. 15 (Korea Bizwire) — LG Electronics is ramping up its post-purchase care strategy by introducing a series of dedicated home appliance accessories aimed at enhancing functionality and user convenience, signaling a shift toward long-term customer satisfaction and brand loyalty. According to industry sources on August 15, the tech giant recently launched a bedding hanger [...]
SEOUL, Aug. 14 (Korea Bizwire) – South Korean tech giant LG Electronics Inc. said Thursday its Indian arm posted record first-half earnings this year, reflecting the firm’s commitment to expanding its presence in emerging markets. The company’s business report showed the Indian subsidiary recorded sales of 2.2 trillion won (US$1.65 billion) in the January-June period, [...]
SEOUL, Aug. 12 (Korea Bizwire) — LG Electronics has officially launched its first subscription-exclusive brand store in Singapore, marking the company’s expanded efforts in the global subscription market, the company announced on Tuesday. The move follows the success of similar services already operating in Malaysia, Thailand, and Taiwan, where LG has leveraged its local expertise [...]
SEOUL, July 30 (Korea Bizwire) — LG Electronics announced Monday that its consumer recycling campaign “Battery Return” has collected more than 108 tons of used batteries over the past four years, underscoring its commitment to circular resource practices and rare metal recovery. Since its launch, the program has retrieved over 240,000 batteries, yielding more than 9.6 [...]
SEOUL, July 20 (Korea Bizwire) — LG Electronics is deepening employee engagement with its core brand philosophy through a company-wide internal campaign designed to inspire optimism and customer-centric innovation. Dubbed “Life’s Good ON AIR”, the initiative reinforces LG’s commitment to its brand promise — “Life’s Good” — by highlighting how everyday actions and workplace innovation contribute [...]
SEOUL, June 30 (Korea Bizwire) — LG Electronics reported significant progress in its environmental and social initiatives, approaching its 2030 carbon emissions target and surpassing waste recycling goals, according to its newly released 2024–2025 Sustainability Report. The South Korean tech giant said it recycled 97.4% of waste generated across its global operations last year—exceeding its 2030 [...]
SEOUL, June 26 (Korea Bizwire) — LG Electronics is set to launch a pilot project to evaluate the commercial viability of “Mineral Wash,” a functional glass powder that could replace surfactants in laundry detergents—offering a low-carbon, water-saving alternative for eco-conscious consumers and businesses. On Thursday, the company announced it would sign a memorandum of understanding [...]
SEOUL, June 22 (Korea Bizwire) — LG Electronics Inc. said Sunday it will install large light-emitting diode (LED) digital displays at Roig Arena, a new indoor multipurpose facility in Spain, as part of its effort to expand its global sports entertainment business. The company plans to install a massive exterior LED screen, dubbed “The Eye,” [...]
SEOUL, June 4 (Korea Bizwire) — In recognition of World Environment Day, LG Electronics is launching a series of global and local initiatives to spotlight the urgent need to combat plastic pollution and promote sustainable living, the company announced Wednesday. As part of its long-running “LG Hope Screen” program, LG is screening a campaign video [...]
SEOUL, June 2 (Korea Bizwire) — LG Electronics announced the launch of its latest Whisen AI System Air Conditioner, equipped with advanced radar sensors and upgraded artificial intelligence (AI) capabilities designed to enhance comfort, energy efficiency, and user experience in both residential and commercial settings. The new model features an “AI Wind” function that autonomously analyzes [...]