SEOUL, July 20 (Korea Bizwire) — LG Electronics is deepening employee engagement with its core brand philosophy through a company-wide internal campaign designed to inspire optimism and customer-centric innovation. Dubbed “Life’s Good ON AIR”, the initiative reinforces LG’s commitment to its brand promise — “Life’s Good” — by highlighting how everyday actions and workplace innovation contribute [...]
SEOUL, June 30 (Korea Bizwire) — LG Electronics reported significant progress in its environmental and social initiatives, approaching its 2030 carbon emissions target and surpassing waste recycling goals, according to its newly released 2024–2025 Sustainability Report. The South Korean tech giant said it recycled 97.4% of waste generated across its global operations last year—exceeding its 2030 [...]
SEOUL, June 26 (Korea Bizwire) — LG Electronics is set to launch a pilot project to evaluate the commercial viability of “Mineral Wash,” a functional glass powder that could replace surfactants in laundry detergents—offering a low-carbon, water-saving alternative for eco-conscious consumers and businesses. On Thursday, the company announced it would sign a memorandum of understanding [...]
SEOUL, June 22 (Korea Bizwire) — LG Electronics Inc. said Sunday it will install large light-emitting diode (LED) digital displays at Roig Arena, a new indoor multipurpose facility in Spain, as part of its effort to expand its global sports entertainment business. The company plans to install a massive exterior LED screen, dubbed “The Eye,” [...]
SEOUL, June 4 (Korea Bizwire) — In recognition of World Environment Day, LG Electronics is launching a series of global and local initiatives to spotlight the urgent need to combat plastic pollution and promote sustainable living, the company announced Wednesday. As part of its long-running “LG Hope Screen” program, LG is screening a campaign video [...]
SEOUL, June 2 (Korea Bizwire) — LG Electronics announced the launch of its latest Whisen AI System Air Conditioner, equipped with advanced radar sensors and upgraded artificial intelligence (AI) capabilities designed to enhance comfort, energy efficiency, and user experience in both residential and commercial settings. The new model features an “AI Wind” function that autonomously analyzes [...]
SEOUL, May 21 (Korea Bizwire) — LG Electronics Inc. said Wednesday it has signed a deal with CSC ServiceWorks Inc., a leading U.S. laundry service company, to supply commercial washers as part of its broader strategy to expand its business-to-business (B2B) operation. Through the agreement, LG Electronics aims to strengthen its presence in the North [...]
SEOUL, May 14 (Korea Bizwire) — LG Electronics is strengthening its global brand identity through a series of community and environmental initiatives under its signature slogan, “Life’s Good,” aiming to amplify its social impact and promote sustainable values. According to the company on Wednesday, LG’s U.S. division recently installed more than 150 hand-built birdhouses in both [...]
SEOUL, May 8 (Korea Bizwire) — LG Electronics Inc. said Thursday it will break ground on a new home appliance factory in India, reinforcing its commitment to the fast-growing South Asian market. A groundbreaking ceremony of the plant in Sri City, an industrial hub in the eastern state of Andhra Pradesh, will be attended by [...]
SEOUL, May 8 (Korea Bizwire) — In a strategic move underscoring its long-term commitment to one of the world’s fastest-growing consumer markets, LG Electronics is set to break ground on a sprawling new home appliance factory in eastern India. The South Korean electronics giant announced Thursday that it will invest $600 million to build the [...]