Lotte Beverage Archives | Be Korea-savvy
Sluggish Korean Whiskey Market Aims to Rebound with Low Alcohol Spirits

Sluggish Korean Whiskey Market Aims to Rebound with Low Alcohol Spirits

SEOUL, Mar. 11 (Korea Bizwire) — The Korean whiskey market, which has been trending downwards since the late 2000s, is aiming to bounce back by introducing low alcohol spirits with various scents and flavors. According to the industry officials on March 10, Diageo Korea, Korea’s largest whiskey provider in terms of market share, will enter the low [...]