Luxury Archives | Be Korea-savvy
Viral Parody Shakes Up Luxury Fashion: Seoul’s Affluent Moms Abandon Moncler

Viral Parody Shakes Up Luxury Fashion: Seoul’s Affluent Moms Abandon Moncler

SEOUL, Feb. 25 (Korea Bizwire) — A viral parody video satirizing the education-focused lifestyle of affluent mothers in Seoul’s Daechi-dong has led to a sudden surge in secondhand sales of Moncler luxury down jackets. The video, featuring popular comedian Lee Su-ji portraying a character known as “Jamie’s mom,” humorously captures the excessive parenting styles associated [...]

Department Stores Tighten VIP Criteria Amid Rising Consumer Polarization

Department Stores Tighten VIP Criteria Amid Rising Consumer Polarization

SEOUL, Jan. 27 (Korea Bizwire) —  South Korea’s luxury department stores are increasingly reliant on high-spending VIP customers, with their contribution to total sales surpassing 50% at some retailers in 2024, reflecting a growing polarization in consumer behavior amid economic challenges. According to industry data released on January 26, VIP customers accounted for 51% of sales [...]

Online Luxury Goods Sales in South Korea Plummet Amid Economic Pressures

Online Luxury Goods Sales in South Korea Plummet Amid Economic Pressures

SEOUL, Jul. 16 (Korea Bizwire) – South Korea’s online luxury goods market has experienced a sharp decline, with sales dropping by more than 30% in the first quarter of 2024 compared to the same period two years ago, according to recent data. This downturn is largely attributed to the impacts of high inflation and interest rates.  [...]

The Lavish Allure of Seoul’s Luxury Hotel Weddings

The Lavish Allure of Seoul’s Luxury Hotel Weddings

SEOUL, Apr. 29 (Korea Bizwire) – When it comes to tying the knot in spectacular fashion, Seoul’s five-star hotels have become the epitome of extravagant nuptial celebrations for South Korea’s elite. From lush floral arrangements to opulent ballrooms bathed in verdant hues, these venues provide a backdrop worthy of a queen’s pristine white dress – an [...]

Luxury Resale Market Thrives as Economic Woes Hit South Korea’s Online Luxury Platforms

Luxury Resale Market Thrives as Economic Woes Hit South Korea’s Online Luxury Platforms

SEOUL, Apr. 15 (Korea Bizwire) — Despite a significant drop in sales for major online luxury goods platforms in South Korea due to the economic downturn, the pre-owned luxury market has shown resilience, even setting a record transaction volume last month in line with the start of the new school year, industry data showed on April [...]

Luxury Consumption Diversifies Towards Shoes and Clothes

Luxury Consumption Diversifies Towards Shoes and Clothes

SEOUL, Feb. 23 (Korea Bizwire) — Luxury consumption, once centered on bags and watches, is diversifying towards other items, including shoes, accessories and clothes. Lotte Members, the membership service for retail giant Lotte Group, analyzed data from luxury item transactions. The analysis showed that the purchase of luxury shoes increased by 134.9 percent last year [...]

Luxury Goods Spark Sales Growth at Home Shopping Channels

Luxury Goods Spark Sales Growth at Home Shopping Channels

SEOUL, Nov. 19 (Korea Bizwire) — With winter around the corner, sales of high-priced winter attire on home shopping channels are soaring. According to industry sources, home shopping fashion broadcasts for this year’s fall and winter season are gaining popularity due to the appearance of products priced at more than 1 million won (US$858). A [...]