SEOUL, Mar. 18 (Korea Bizwire) – With their vehicles commanding prices of over 300 million won apiece, the world’s most elite automakers are accelerating their courtship of South Korea’s luxury car market, unveiling custom programs, flagship brand centers and exclusive limited editions. Even as overall imported car sales dipped last year amid economic headwinds, demand for [...]
SEOUL, June 16 (Korea Bizwire) — Rolls-Royce Motor Cars on Friday unveiled the brand’s first all-electric Spectre model in South Korea as it sees further room to grow in Asia’s fourth-biggest economy. South Korea is the first country for the British carmaker to introduce the battery-powered model among Asia-Pacific countries, Rolls-Royce said in a statement. [...]
SEOUL, July 19 (Korea Bizwire) — Hyundai Motor Group said Tuesday it has signed an initial pact with Rolls-Royce to jointly develop an advanced air mobility (AAM) at Britain’s international air show. The partnership is aimed at bringing all-electric propulsion and hydrogen fuel cell technology to the AAM market, Hyundai said in a statement. Hyundai [...]
SEOUL, Sept. 7 (Korea Bizwire) – Rolls-Royce Motor Cars, the luxury car brand under BMW Group, on Monday launched the all-new Ghost sedan in South Korea to capture growing demand for high-end models. The launch of the New Ghost in South Korea marked its first debut in the Asia-Pacific region following its global unveiling on [...]
SEOUL, Dec. 15 (Korea Bizwire) — The demand for luxury cars in South Korea increased sharply in 2019 from a year earlier, data showed Sunday, despite the overall decrease in the sales of imported cars here. Sales of imported luxury cars with price tags of 300 million won (US$255,972) or higher reached 360 units over [...]
SEOUL, Oct. 23 (Korea Bizwire) — Sales of luxury cars in South Korea exceed those of richer countries, industry data showed Sunday. Numbers provided by foreign carmakers and the Korea Automobile Importers and Distributors Association (KAIDA) showed South Koreans bought more new BMW 5-series and Mercedes-Benz E-class cars than Germans and neighbors in Japan from [...]
SEOUL, May 29 (Korea Bizwire) – The latest marketing trend among imported luxury automakers is the introduction of “Korea Edition” models. According to industry watchers, McLaren Seoul is launching five limited edition models of the 570S Korea Edition, based on the McLaren 570S Coupe and manufactured by the McLaren Special Operations division. To be sold [...]
SEOUL, May 16 (Korea Bizwire) – Rolls-Royce Motor Cars unveiled on Monday two custom-made, South Korea-themed models, celebrating the past 13 years of its operation on the peninsula. Introducing the cars at the British Embassy in Seoul, the Bespoke Collection for Korea was inspired by two South Korean cities – Seoul and Busan – incorporating [...]
SEOUL, March 10 (Korea Bizwire) – With restrictions on the accounting of vehicles for business use becoming stricter, the number of imported cars being used as corporate vehicles has dropped to a historic low. Vehicles from brands such as Rolls-Royce, Bentley, Porsche, Jaguar, Lexus, Audi and BMW that were purchased as corporate cars and then [...]