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South Koreans More Avid Buyers of Luxury Vehicles Than Germans, Japanese

South Koreans More Avid Buyers of Luxury Vehicles Than Germans, Japanese

SEOUL, Oct. 23 (Korea Bizwire) — Sales of luxury cars in South Korea exceed those of richer countries, industry data showed Sunday. Numbers provided by foreign carmakers and the Korea Automobile Importers and Distributors Association (KAIDA) showed South Koreans bought more new BMW 5-series and Mercedes-Benz E-class cars than Germans and neighbors in Japan from [...]

Overseas Automakers Targeting Local Consumers with “South Korea Editions”

Overseas Automakers Targeting Local Consumers with “South Korea Editions”

SEOUL, May 29 (Korea Bizwire) – The latest marketing trend among imported luxury automakers is the introduction of “Korea Edition” models.  According to industry watchers, McLaren Seoul is launching five limited edition models of the 570S Korea Edition, based on the McLaren 570S Coupe and manufactured by the McLaren Special Operations division.  To be sold [...]