SEOUL, Sept. 12 (Korea Bizwire) – Krafton, the South Korean video game powerhouse behind global hit “PlayerUnknown’s Battlegrounds,” is making a significant pivot into the rapidly growing short-form drama market, signaling a major diversification effort for the company. On September 11, Krafton announced a 120 billion won equity investment in Spoonlabs, a company known for its [...]
SEOUL, Jul. 10 (Korea Bizwire) – In a bid to capture the attention of younger consumers, South Korea’s home shopping industry is racing to produce short-form content, leveraging artificial intelligence to transform hour-long live broadcasts into bite-sized videos for mobile apps and YouTube. Leading the charge, Shinsegae Live Shopping announced on July 9 that it would [...]
SEOUL, Apr. 18 (Korea Bizwire) – The Gangnam District Office in Seoul has announced the launch of a new “Bite-Sized Math” video series through its online Gangnam Video Lecture platform, designed to help middle school students master key concepts in just five minutes per topic. Catering to the growing “short-form” video trend that emphasizes time efficiency, [...]
SEOUL, Sept. 27 (Korea Bizwire) – A recent survey showed that South Koreans use short-form platforms much more than streaming media services. On Tuesday, Wiseapp Retail Goods, a provider of app and retail analytical services, unveiled the results of a comparison survey on usage hours between short-form platforms and OTT services. Through a sample survey of [...]
SEOUL, June 7 (Korea Bizwire) — The popularity of short-form content, consisting of videos up to 10 minutes in length, is leading to changes in the production practices of video platforms and streaming services, a report showed Tuesday. TikTok’s influence has not only impacted the format of content consumption but has also affected the duration [...]