SEJONG, South Korea, March 17 (Korea Bizwire) — More than 22,000 cases of suspected deceptive advertising on social media were identified in South Korea last year, as authorities intensified efforts to regulate undisclosed sponsored content. The Fair Trade Commission (FTC) released its 2024 Social Media Deceptive Advertising Monitoring Report on Sunday, revealing that 22,011 posts [...]
SEOUL, Feb. 3 (Korea Bizwire) — Fashion and apparel companies are increasingly leveraging short-form videos to tell brand stories and boost marketing efforts, industry sources reported on February 2. Major fashion brands and platforms are expanding their YouTube presence and video content offerings on their platforms, responding to the preferences of their primary customer base – [...]
SEOUL, Dec. 31 (Korea Bizwire) — A new government survey has revealed that short-form content has emerged as the most popular type of mobile viewing among South Korean consumers, as smartphone usage continues to rise while traditional TV viewing declines. The Korea Communications Commission and the Korea Association for ICT Promotion released their “2024 Broadcasting Media [...]
SEOUL, Sept. 12 (Korea Bizwire) – Krafton, the South Korean video game powerhouse behind global hit “PlayerUnknown’s Battlegrounds,” is making a significant pivot into the rapidly growing short-form drama market, signaling a major diversification effort for the company. On September 11, Krafton announced a 120 billion won equity investment in Spoonlabs, a company known for its [...]
SEOUL, Jul. 10 (Korea Bizwire) – In a bid to capture the attention of younger consumers, South Korea’s home shopping industry is racing to produce short-form content, leveraging artificial intelligence to transform hour-long live broadcasts into bite-sized videos for mobile apps and YouTube. Leading the charge, Shinsegae Live Shopping announced on July 9 that it would [...]
SEOUL, Apr. 18 (Korea Bizwire) – The Gangnam District Office in Seoul has announced the launch of a new “Bite-Sized Math” video series through its online Gangnam Video Lecture platform, designed to help middle school students master key concepts in just five minutes per topic. Catering to the growing “short-form” video trend that emphasizes time efficiency, [...]
SEOUL, Sept. 27 (Korea Bizwire) – A recent survey showed that South Koreans use short-form platforms much more than streaming media services. On Tuesday, Wiseapp Retail Goods, a provider of app and retail analytical services, unveiled the results of a comparison survey on usage hours between short-form platforms and OTT services. Through a sample survey of [...]
SEOUL, June 7 (Korea Bizwire) — The popularity of short-form content, consisting of videos up to 10 minutes in length, is leading to changes in the production practices of video platforms and streaming services, a report showed Tuesday. TikTok’s influence has not only impacted the format of content consumption but has also affected the duration [...]