SEOUL, Sept. 27 (Korea Bizwire) – A recent survey showed that South Koreans use short-form platforms much more than streaming media services.
On Tuesday, Wiseapp Retail Goods, a provider of app and retail analytical services, unveiled the results of a comparison survey on usage hours between short-form platforms and OTT services.
Through a sample survey of Korean smartphone users (Android + iOS), Wiseapp found that monthly per capita usage averaged 46 hours and 29 minutes for short-form platforms such as YouTube, TikTok and Instagram, more than five times higher than the nine hours and 14 minutes spent on OTT platforms like Netflix, Wavve, Tving, Watcha and Coupang Play.
In the case of the TikTok app, one of the leaders among short-form platforms, the monthly per-capita usage averaged 21 hours and 25 minutes, three times higher than the seven hours and seven minutes on Netflix, a front-runner among OTT platforms.
During the same period, the number of TikTok app users stood at 6.63 million, lower than Netflix’s 12.07 million. However, in terms of total usage time, TikTok exceeded Netflix by 3.3 billion minutes.
J. S. Shin (firstname.lastname@example.org)