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Descendants of the Sun Brings Capt. Yoo Shi-jin and Dr. Kang Mo-yeon Together… in Real Life

Descendants of the Sun Brings Capt. Yoo Shi-jin and Dr. Kang Mo-yeon Together… in Real Life

SEOUL, Jul. 6 (Korea Bizwire) — Life imitates art as Song Hye-kyo and Song Joong-ki of “Descendants of the Sun” fame have not only stepped out as a couple but also announced that they will tie the knot this coming October. “Descendants of the Sun” centers on the characters of Yoo Shi-jin (Song Joong-ki), a captain [...]

Song Joong-ki, Song Hye-kyo Make Surprise Wedding Announcement

Song Joong-ki, Song Hye-kyo Make Surprise Wedding Announcement

SEOUL, Jul. 5 (Korea Bizwire) — Star actors Song Joong-ki and Song Hye-kyo, who appeared as a fictional couple in the hit TV series “Descendants of the Sun,” announced Wednesday they are getting married in October. “Song Joong-ki and Song Hye-kyo plan to marry on Oct. 31,” said Blossom Entertainment and UAA, the companies representing [...]

‘Descendants of the Sun’ Filming Site Bustling with Visitors

‘Descendants of the Sun’ Filming Site Bustling with Visitors

TAEBAEK, South Korea, Aug. 30 (Korea Bizwire) – Taebaek city has seen a dramatic increase in tourists since the official opening of a filming site of “Descendants of the Sun,” city officials said Monday.  Tourists have visited the remote city in Gangwon Province to check out the filming site of KBS 2TV’s sensationally popular series [...]

Actor Song Joong-ki Highlights Sinchon Beer Festival

Actor Song Joong-ki Highlights Sinchon Beer Festival

SEOUL, July 15 (Korea Bizwire) – The two-day long Sinchon Beer Festival took off on Thursday with hundreds, if not thousands, of beer enthusiasts crowding one of Seoul’s most vibrant and youth-driven alleys. The festival was first organized in October 2015 to revitalize the neighborhood’s stagnating businesses. Last year’s festival also set a record with [...]

Liquor Brands Rely on Top Celebrities for Marketing

Liquor Brands Rely on Top Celebrities for Marketing

SEOUL, July 5 (Korea Bizwire) – Liquor companies, barred from public spaces and airtime, are resorting to top celebrities for maximized advertisement effect, according to industry officials Tuesday.  The government has been tightening regulations on liquor ads, revising the law on national health improvement. Recent changes include barring liquor ads on TV from 7 a.m. [...]

‘Descendants of the Sun’ Caps Off Historic Season with Record Breaking Viewership

‘Descendants of the Sun’ Caps Off Historic Season with Record Breaking Viewership

SEOUL, April 18 (Korea Bizwire) – “Descendants of the Sun” has concluded what will go down in South Korean history as one of the brightest moments in TV with another renewed viewership record, data showed Monday. The KBS 2TV series garnered a 36.8 percent viewership on average over last week’s Wednesday-Thursday night broadcasts, data by [...]

Korean Food Promotion Center Opens to Foreign Visitors

Korean Food Promotion Center Opens to Foreign Visitors

SEOUL, April 11 (Korea Bizwire) - South Korea opened a Korean food information center to showcase Korean cuisine and food culture and promote culinary tourism among foreign travelers, the Ministry of Culture, Sports and Tourism said Monday. The “K-Style Hub” opened in the previous headquarters of the state-run Korea Tourism Organization in downtown Seoul. The KTO relocated to Wonju, [...]