SEOUL, Jun. 25 (Korea Bizwire) — Starbucks Coffee Korea Co. said Monday it will expand its premium Reserve stores in South Korea to meet the growing demand for specialty coffee among South Koreans. Starbucks Coffee Korea is set to open two Reserve stores in Seoul and a third in Pangyo, just south of the capital, [...]
SEOUL, Mar. 15 (Korea Bizwire) — Starbucks Coffee Korea posted a record operating profit last year amid growing popularity of the U.S. coffeehouse chain here, industry sources said Thursday. The 50-50 joint venture between retail conglomerate Shinsegae and the U.S. coffee giant posted 114.4 billion won (US$107 million) in operating profit on 1.2 trillion won [...]
SEOUL, March 12 (Korea Bizwire) — Orders made via Starbucks Korea’s mobile ordering service Siren Order have surged since a recommendation feature using big data was integrated, growing by around 100,000 per month. Siren Order was updated last November after the big data recommendation feature was integrated. Since then, suggestions of different Starbucks products based [...]
SEOUL, Mar. 5 (Korea Bizwire) — As of this month, Starbucks Coffee Korea Co. employs more than 13,000 workers in South Korea, according to a company statement on Sunday, signaling the continuing success of the coffeehouse chain. The number of Starbucks employees has jumped an incredible 325 times in the past 19 years, since the first [...]
SEOUL, Dec. 19 (Korea Bizwire) – Starbucks is set to open its biggest store in South Korea in Seoul’s Jongno district on Wednesday, in a move to solidify the brand’s already strong presence in an increasingly competitive market. The much-anticipated coffee shop at Jongno Tower covers 1,097 square meters of floor space on the first [...]
SEOUL, March 20 (Korea Bizwire) – Marking its 17th anniversary last year, Starbucks Korea’s annual revenue exceeded 1 trillion won for the first time, and much attention is being paid to what is behind the international coffee giant’s long-lived success in the country. Of the 75 countries that Starbucks currently operates in, only in five [...]
SEOUL, June 24 (Korea Bizwire) – Starbucks Korea’s latest promotional campaign to provide free coffee to soldiers who are on special leave granted by the president is triggering controversy among some women. Women’s organizations such as WOMAD and Megalia have been bombarded with comments and complaints regarding the recent promotion, with many claiming that it is [...]
SEOUL, Jan. 28 (Korea Bizwire) – A Seoul based NGO has filed a complaint with the Ministry of Drug and Food Safety, saying that Starbucks Korea is violating the Food Sanitation Act by not indicating the prices of short-sized beverages on its menus. According to the Seoul YMCA, Starbucks Korea officially sells four sizes of drinks [...]
SEOUL, Jan. 28 (Korea Bizwire) — Starbucks Korea is launching a new menu item called ‘Urinara Ok.Go.Gam.’ The dish translates into ‘Korea’s Corn, Sweet Potatoes and Potatoes’ and is composed of a corn, a sweet potato and a potato farmed in Gangwondo and Jeollabukdo, and served warm in a package. The 3,800 won meal is a [...]
SEOUL, Aug. 30 (Korea Bizwire) — A recent survey by a specialty coffee franchise revealed that people enjoy a cup of coffee most after their lunch time. Starbucks Korea, to mark its 15-year anniversary in Korea, has conducted a survey of consumer consumption patterns on 30,000 visitors of its official Facebook page since last July, and revealed [...]