SEOUL, Nov. 22 (Korea Bizwire) — South Korea’s agricultural ministry said Wednesday it plans to host a traditional liquor festival this week in line with efforts to promote local consumption and exports. The Korean Sool Grand Festival 2023 will kick off Friday for a three-day run in Seoul, according to the Ministry of Agriculture, Food [...]
SEOUL, May 22 (Korea Bizwire) — The exotic flavor and exclusivity of traditional Korean liquor have played a crucial role in attracting younger individuals, commonly referred to as Generation MZ. According to industry sources, the sales of traditional liquor at South Korean discount store Lotte Mart Co. experienced a 15 percent increase between January and [...]
SEOUL, Feb. 13 (Korea Bizwire) — The government has issued an English-language book to introduce the beauty of traditional Korean alcoholic beverages to foreigners. Titled “Hidden Charms of Korea: Sool,” the book introduces various traditional Korean drinks together with their matching Korean dishes and the Korean drinking culture, amid the global boom of Korean pop [...]
SEOUL, Nov. 1 (Korea Bizwire) – Kooksoondang Brewery Co. said Tuesday it has struck a deal to export Korean traditional liquors to the United Arab Emirates (UAE), tapping into the Middle Eastern market for the first time. The Korean brewer signed a deal with Spinneys Abu Dhabi LLC to export five kinds of liquors, including [...]