MINNEAPOLIS, May 28 (Korea Bizwire) – Target Corp. goes digital. On May 28, the retailer announced it has formed a Digital Advisory Council, which will help guide Target’s omnichannel strategies and push Target to innovate faster, and discover new ways to leverage technology to enhance the guest experience – both online and in stores.
The goal of Target’s going “digital-savvy” strategy is echoed by Casey Carl, president of Omnichannel, Target. He said, “Target is pursuing an aggressive omnichannel agenda and we want to go faster.” “We’re confident that efforts such as creating the council and adding new engineering talent to our organization will help us achieve our goal of becoming a leading omnichannel retailer.”
In addition to forming the new council, Target is bolstering its internal digital talent with plans to hire at least 50 new software engineers this year for Target.com and Mobile product teams. The engineers will be primarily based in Minneapolis, where they will work as part of the company’s new digital product teams. Some new engineers will be based in Target’s San Francisco office.
In the past year, Target has launched a number of successful digital initiatives, including the mobile coupon app Cartwheel, Target Subscriptions and Store Pickup, which allows guests to buy online at Target.com and pickup in a store. Target is now enhancing and expanding these services while also beginning to test new offerings like same-day delivery and the ability to ship online orders from stores.
Kobiz News Staff (email@example.com)