Tonymoly Targets Chinese Cosmetics Market | Be Korea-savvy

Tonymoly Targets Chinese Cosmetics Market

Tonymoly opened its 10th store in Vietnam in 2013. (image: Tonymoly)

Tonymoly opened its 10th store in Vietnam in 2013. (image: Tonymoly)

SEOUL, Jun. 25 (Korea Bizwie)South Korean cosmetic maker Tonymoly said Thursday it will expand its investment in China after a market debut next month, to tap deeper into the fast-growing beauty market.

Tonymoly, the nation’s seventh-largest cosmetic brand by 2014 sales, has posted a double-digit growth since its establishment in 2006 and has about 1,800 shops in 20 nations, including Hong Kong, the United States and Russia.

Buoyed by robust sales, Tonymoly is preparing for a market debut on July 10, pledging to expand investment in China riding the K-beauty boom.’

“China has a big growth potential. We will maximize the growth potential by directly entering the Chinese market, which has become the company’s second domestic market,” Chief Financial Officer Hong Hyun-ki said in a briefing. “We will build factories in China to produce a variety of cosmetic brands and open brand shops across the nation using the fund from the public offering.”

Tonymoly logged 305.2 billion won (US$275.4 million) in sales last year, with 11.4 percent coming from duty free shops and stores in Myeongdong, which heavily rely on Chinese consumers.

Tonymoly has offered to sell its stocks between 26,400 won and 30,200 won per share, which would raise about 77.6 billion won to 88.8 billion.

A growing number of Korean cosmetic firms are eyeing the global market as the domestic market has become saturated and growth has been slowed due to fierce competition and rising marketing costs.

While local firms find it harder to enter European and American markets, they have gained huge popularity among Chinese consumers who love K-pop stars and are eager to mimic their styles.

China’s cosmetics market is the world’s third-biggest market worth $26 billion a year, global market researcher Euromonitor said, expecting it will grow 8 percent each year from now to 2017.


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