SEOUL, April 20 (Korea Bizwire) — Exotic foreign sauces are rapidly gaining popularity among South Koreans online.
E-commerce grocer Market Kurly reported a 107 percent increase in sauce sales between January 1 and April 15 compared to the same period last year.
Rosé sauce, in particular, saw sales jump by 389 percent, largely led by its popular use on tteokbokki (popular Korean snack made from rice cakes and red chili pepper sauce), Korean-style braised chicken and grilled chicken feet.
Sales of ragù sauce, a traditional Italian sauce made with meat and vegetables, jumped by 254 percent.
Balsamic sauce, made from balsamic vinegar, onions, apples, and garlic, was also popular with sales up 189 percent, while sales of Thai-style Sriracha sauce jumped by 122 percent.
“As overseas travel continues to be difficult due to the ongoing coronavirus, more people are attempting to make foreign cuisines at home and add variety to their home diet, which is seen to have led to the growing sales of foreign sauces,” Market Kurly said.
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