Sales of trouble care products from Feb. 1 to March 4 rose 42 percent year-on-year. (image: Olive Young)
SEOUL, March 6 (Korea Bizwire) — The outbreak of the novel coronavirus is changing the landscape of vanity tables across South Korea.
While demand for makeup products generally increases during this time of the year, many so-called “trouble care” cosmetics are being sold this year as wearing a mask has become routine with the COVID-19 outbreak.
According to data from Olive Young, a leading health and beauty store chain, sales of trouble care products from Feb. 1 to March 4 rose 42 percent year-on-year.
The demand for trouble care products has been unusually high recently, although demand is usually higher in line with special environmental factors including yellow dust, fine dust levels in April, and the summer season, which induces excessive sebum secretion.
Such demand is attributed to skin problems such as pimples due to increased humidity while skin in contact with a mask is irritated.
By product group, “patches” that are used on local areas where troubles occurred showed a 32 percent increase in sales.
Among cosmetics ingredients, “tea tree,” which is seen as most suitable for trouble care, is gaining renewed attention.
Sales of basic cosmetics with tea tree in their product names jumped 78 percent on-year in the same period, while sales of tea tree component mask packs increased by 30 percent.
The cleansing category also gained ground as interest in personal cleanliness increased. In particular, the growth of ‘light acidic’ products has been marked, proving a high interest in trouble care.
Ashley Song (ashley@koreabizwire.com)
