SEOUL, March 24 (Korea Bizwire) – A television program for Korean language education will air throughout China in the second half of the year, the first of its kind in the Chinese-speaking world, a government agency said Thursday.
The program will be co-produced by KOCIS, a government organization in charge of the overseas promotion of Korean culture, and the People’s Daily Online.’
The People’s Daily is the official newspaper of the Chinese Communist Party, published worldwide with a circulation of 13 to 14 million. Its Internet edition boasts a daily average of 400 million to 700 million page views.
The program is the first in a series of cooperation projects planned under an agreement the two sides forged on Thursday.
South Korea’s King Sejong Institute, a government-funded Korean language educational organization; Arirang TV; and Gangwon Province will take part in the program’s production, according to KOCIS.
“It will be the first Korean-language education program for Chinese-speaking viewers,” said a KOCIS official concerned with the plan. “We’re going to motivate the viewers to learn Korean and visit Korea by filming the program at various scenes in Seoul, Gangwon Province and Jeju Island, not just in a studio.”