Unusual Animal Protection Campaign Draws Public Attention | Be Korea-savvy

Unusual Animal Protection Campaign Draws Public Attention

SEOUL, Jan. 8 (Korea Bizwire)A rather unusual animal protection campaign depicting animals as mysterious and attractive creatures is drawing public attention.

On Tuesday, Innocean Worldwide Inc., one of South Korea’s leading advertising agencies, uploaded a video clip titled ‘Super Animal Fur’ on YouTube.

The video follows a poacher who is after the fur of a clouded cat, a legendary creature. Instead of a gun, the poacher uses a ‘bee-gun’ to shoot bees, and turn the clouded cat into a clouded coat.

The campaign takes an unusual approach to promote artificial fur rather than going directly against using natural animal fur.


Image Credit: Innocean Worldwide / photonews@koreabizwire.com

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