(image: Korea Bizwire)
SEOUL, May 17 (Korea Bizwire) — The use of group buying, low-cost coffee, and convenience store apps is increasing as consumers tighten their belts amid the current economic slump and high inflation, data showed Tuesday.
The number of app installations in the shopping app category increased in April compared to figures recorded in October last year, according to an analysis conducted by local data platform firm NHN DATA on app installation data for 28 million Android OS users.
Specifically, the growth in the installation of “general shopping apps” remained low at 6.9 percent, but overseas direct purchase apps and secondhand item shopping apps experienced strong growth of 24.6 percent and 14.2 percent, respectively.
During the same period, five out of the top eight shopping apps in terms of installation growth were group buying apps.
Regarding the food and delivery category, the installation rate of apps for budget coffee franchises spiked, with The Venti recording strong growth of 65 percent last month compared to October 2022.
It was followed by Mammoth Coffee at 37.8 percent, Compose Coffee at 33.2 percent, Mega MGC Coffee at 22.3 percent, and Paikdabang at 18.6 percent.
Among the seven sub-categories of food and delivery apps, convenience store apps marked the highest installation growth rate of 25.6 percent over the past six months.
J. S. Shin (js_shin@koreabizwire.com)
