SEOUL, Korea, July 24 (Korea Bizwire) – Yuhan Kimberly has released its new ‘Kleenex tissue toilet paper,’ a new and innovative type of toilet paper in a market where high-quality trend is strong with such products as three-ply decorated toilet tissue and wet wipes for the bathroom.
The new Kleenex tissue toilet paper was designed as a tissue that can be easily pulled out from a dispenser even in the bathroom and, along with the ‘My Bidet’ wet wipes for the bathroom, is expected to revolutionize the way people use the bathroom.
The new Kleenex tissue toilet paper was developed because conventional toilet paper rolls got wet and soggy easily as well as gathering dust, and as a way to satisfy customer demands for softer toilet paper. The new Kleenex tissue toilet paper is a three-ply tissue treated with Vitamin E lotion for a softer touch, and comes with its own dispenser for easier use.
Ga Sung-Jin, head of marketing at Yuhan Kimberly explained, “The importance of toilet paper design has grown since consumers’ interest in bathroom hygiene as well as customers who think of the bathroom as a new home living space has increased. The new Kleenex tissue toilet paper is the culmination of our innovative thinking here at Yuhan Kimberly and the heightened standards of our customers.” The toilet paper market in Korea is estimated to total 600 billion won annually.