34.2 percent of the respondents showed a willingness to change their main shopping mall to a shopping mall that offers quick delivery. (image: Korea Bizwire)
SEOUL, Jun. 19 (Korea Bizwire) — Online shopping users value how fast a product is delivered when they choose a shopping mall, according to a recent survey.
Market analysis agency DMC Media analyzed the Internet purchasing behavior of 1,000 men and women in their 20s to 50s who had Internet shopping experience for six months from October last year to April of this year.
As a result, 34.2 percent of the respondents showed a willingness to change their main shopping mall to a shopping mall that offers quick delivery.
In addition, 22.7 percent of the respondents said they had experience purchasing goods by clicking on shopping malls linked to Instragram, a social networking service.
As for devices mostly used for online shopping, 56.9 percent picked mobile and 32.1 percent picked PCs.
Among items purchased, 55.5 percent were fashion items, followed by food and health products at 47.7 percent, beauty and cosmetics at 36.2 percent, and household and kitchen appliances at 35.4 percent.
The average monthly spending on online shopping was tallied at 326,000 won (US$276).
When it came to the most used shopping mall, open markets like 11Street and Gmarket accounted for 50.9 percent, followed by social commerce accounting for 20.3 percent and general shopping malls, which accounted for 11.1 percent.
DMC Media predicted that thanks to the strong influence of mobile shopping, the entire e-commerce market would continue to grow.
Lina Jang (linajang@koreabizwire.com)
