The campaign, which was named after a combination of the English words ‘red’ and ‘receipt’, was conducted by issuing red receipts to people who drank alcohol as a warning sign. (image: Cheil Worldwide)
SEOUL, Mar. 14 (Korea Bizwire) — Advertising agency Cheil Worldwide Inc. and Internet portal Kakao Corp. recently launched a unique campaign to prevent drunk driving, which has increased public interest due to the Yoon Chang-ho Act.
Cheil announced on Wednesday that its joint campaign with Kakao called ‘Redceipt’ is gaining significant attention from the public.
The campaign, which was named after a combination of the English words ‘red’ and ‘receipt’, was conducted by issuing red receipts to people who drank alcohol as a warning sign.
Two restaurants in the Seoul metropolitan area participated in a pilot project.
A red receipt was issued to customers paying with Kakao Pay along with a discount coupon for Kakao Taxi service to prompt customers to use Kakao Taxi.
In particular, it allowed everyone at the table to share a discount coupon.
Cheil Worldwide and Kakao said, “We will continue to explore various ideas for preventing drunk driving based on data collected through this campaign and consumer responses.”
D. M. Park (dmpark@koreabizwire.com)
