AmorePacific Launches Customized Cosmetic Service | Be Korea-savvy

AmorePacific Launches Customized Cosmetic Service

This photo provided by AmorePacific Corp. shows its Base Picker robot service.

This photo provided by AmorePacific Corp. shows its Base Picker robot service.

SEOUL, April 8 (Korea Bizwire) South Korean cosmetics giant AmorePacific Corp. said Wednesday that it would launch a Base Picker service to provide customized foundation and cushion products to personal customers.

Customers will be able to purchase customized foundation or cushion products after opting for a glow or semi-matte finish and selecting from 100 makeup colors consisting of 20 levels of brightness and five different tones.

The AmorePacific store in Seongsu-dong, Seoul provides customers with a skin tone measuring program and a consultation with makeup professionals. Special robots create customized products for each personal customer on the spot.

Starting from next week, the company’s online mall Aritaum Mall will also introduce the service.

On the basis of the information on the base makeup products that customers have been using, the online mall will create and send customized cosmetics products to personal customers once they select their preferred color, product type, glow or semi-matte option.

Aritaum Mall will run a special event until April 30. On a daily basis, it will send three types of foundation samples to 100 customers on a first come first served basis.

The samples will be made based on the customers’ selection of color and a glow or semi-matte option. After using the samples, customers will be able to select the best one and get it as a finished product.

Ashley Song (

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