AmorePacific Archives | Be Korea-savvy
South Korean Cosmetics Rip-Offs in China Confuse Customers Online

South Korean Cosmetics Rip-Offs in China Confuse Customers Online

SEOUL, May 15 (Korea Bizwire) – Trademark infringement of South Korean cosmetics makers in China has been on the rise with Amorepacific taking to court a Chinese website that sells rip-off products of its brand Laneige. The South Korean cosmetics giant brought a trademark infringement case against an online shopping mall called ‘laneigeonline.com’ at a local [...]

Multi-brand Cosmetic Shops Expand Presence in S. Korea

Multi-brand Cosmetic Shops Expand Presence in S. Korea

SEOUL, Apr. 28 (Korea Bizwire) — Cosmetic shops that sell various brands under one roof have steadily expanded their presence in South Korea, giving sophisticated customers more options, according to industry officials Thursday. AmorePacific Co., South Korea’s No. 1 cosmetic company, operates about 1,350 multi-brand stores, called “Aritaum,” nationwide, which offer a wide selection of [...]

Sulhwasoo Steps Up to Boost Brand Recognition and Sales

Sulhwasoo Steps Up to Boost Brand Recognition and Sales

SEOUL, March 25 (Korea Bizwire) – AmorePacific, South Korea’s top cosmetics maker, said Friday it will open a new flagship store for its luxury oriental brand Sulwhasoo next week to offer customers a hands-on experience and boost its brand image. The four-story building (with a basement) in the affluent Gangnam district is the nation’s largest flagship [...]

S. Korean Cosmetic Products Expanding Presence in China

S. Korean Cosmetic Products Expanding Presence in China

SEOUL, May 18 (Korea Bizwire) — South Korean cosmetic products are expanding their presence in China on the back of the Korean Wave and competitive beauty products, becoming the second most sold in Asia’s second-ranked but fast-growing beauty market, data showed Monday. Out of $686.2 million worth of cosmetics China imported in the January-March period, [...]

New Tech to Substitute Surfactant Developed by Korean Scientists

New Tech to Substitute Surfactant Developed by Korean Scientists

SEOUL, Dec.2 (Korea Bizwire) – A technology to make a new ingredient for detergents has been developed by Korean scientists. It is potentially expected to replace surface active agents, or surfactants, the essential component in making shampoo, soap, detergent, and cosmetics, which have been suspected for causing harmful effects on humans. A research team within the Korea [...]

[Kobiz Feature] Companies Getting Serious about Book Reading among Their Employees

[Kobiz Feature] Companies Getting Serious about Book Reading among Their Employees

SEOUL, Korea, Nov 14 (Korea Bizwire) – Books allow readers to live someone else’s life and thereby broaden their minds. Even Socrates said 25 centuries ago, “Employ your time in improving yourself by other men’s writings, so that you shall gain easily what others have labored hard for.” But today the number of people who read regularly [...]