AmorePacific Archives | Be Korea-savvy
Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

SEOUL, Sept. 9 (Korea Bizwire) – K-beauty products are rapidly gaining popularity worldwide, and a wave of mergers and acquisitions is sweeping through South Korea’s cosmetics industry. In a notable trend, established cosmetics conglomerates are acquiring indie brands while promising to maintain their independence, a strategy that’s drawing significant attention.  Shinsegae International recently announced its decision [...]

Amorepacific Launches Hera Brand in Thailand

Amorepacific Launches Hera Brand in Thailand

SEOUL, Aug. 20 (Korea Bizwire) — Amorepacific Corp., South Korea’s leading cosmetics firm, said Tuesday it has launched its luxury Hera brand in Thailand as part of its expansion into Asian markets. The first Hera outlet in Thailand is located at the Central Chidlom department store in Bangkok, with more outlets set to be added [...]

Amorepacific Officially Launches Luxury Makeup Brand Hera in Japan

Amorepacific Officially Launches Luxury Makeup Brand Hera in Japan

SEOUL, Sept. 7 (Korea Bizwire) — South Korean cosmetics giant Amorepacific Corp. said Thursday it has officially launched its luxury makeup brand Hera in Japan as part of its efforts to expand the brand’s global business. Hera entered the Tokyo and Osaka branches of Japan’s biggest beauty platform, @COSME, on Friday after opening a pop-up [...]

Amorepacific Launches My Skin Solution: Personalized Skincare Based on Genetic Analysis

Amorepacific Launches My Skin Solution: Personalized Skincare Based on Genetic Analysis

SEOUL, June 25 (Korea Bizwire) — Amorepacific has launched My Skin Solution, a service that analyzes individual skin and health genes to provide customized skincare solutions. By combining genetic analysis and precise skin measurement, My Skin Solution offers personalized recommendations based on skin type and concerns. The service can be accessed by purchasing ‘My Skin [...]

Amorepacific Introduces TONEWORK: Personalized Makeup Brand Using AI Technology

Amorepacific Introduces TONEWORK: Personalized Makeup Brand Using AI Technology

SEOUL, May 16 (Korea Bizwire) —Amorepacific made an exciting announcement on May 16th about the launch of TONEWORK, a specialized makeup brand offering personalized solutions. TONEWORK utilizes artificial intelligence (AI) to accurately analyze individual skin tones and create customized base products like foundation and cushion. By studying skin tones from diverse regions worldwide, TONEWORK has [...]

Amorepacific Proves Relationship Between Restricted Diet and Aging Delay

Amorepacific Proves Relationship Between Restricted Diet and Aging Delay

SEOUL, Nov. 9 (Korea Bizwire) — Amorepacific Group, South Korea’s leading cosmetics firm, said Tuesday its research team had found a link between the increasing metabolic substances caused by a restricted diet and the delay in aging. A joint research team from Amorepacific and Sungkyunkwan University made use of bio big data and molecular biology [...]