Amorepacific Introduces TONEWORK: Personalized Makeup Brand Using AI Technology | Be Korea-savvy

Amorepacific Introduces TONEWORK: Personalized Makeup Brand Using AI Technology


To experience TONEWORK products firsthand, you can visit the Amore Store located at Amorepacific's headquarters in Yongsan-gu, Seoul. Additionally, a pop-up store will be available at Lotte Hotel L7 Hongdae starting from May 25th. (Image: Amorepacific)

To experience TONEWORK products firsthand, you can visit the Amore Store located at Amorepacific’s headquarters in Yongsan-gu, Seoul. Additionally, a pop-up store will be available at Lotte Hotel L7 Hongdae starting from May 25th. (Image: Amorepacific)

SEOUL, May 16 (Korea Bizwire) —Amorepacific made an exciting announcement on May 16th about the launch of TONEWORK, a specialized makeup brand offering personalized solutions.

TONEWORK utilizes artificial intelligence (AI) to accurately analyze individual skin tones and create customized base products like foundation and cushion. By studying skin tones from diverse regions worldwide, TONEWORK has developed 150 unique colors. With the added option of selecting formulations based on personal preferences, customers can enjoy a wide selection of 600 product variations.

The groundbreaking technology behind TONEWORK was recognized with the Innovation Award for Robotics at CES 2023, a prestigious global event showcasing consumer electronics and IT advancements.

TONEWORK takes pride in being the first certified vegan brand in the realm of customized cosmetics. Furthermore, their commitment to sustainability is reflected in their packaging, which is made from FSC-certified materials and recycled plastic.

Lina Jang (linajang@koreabizwire.com)

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