“A-pple” apples. (image: Andong National Agricultural Cooperative Federation)
ANDONG, Jun. 5 (Korea Bizwire) — “A-pple”, an apple developed by the Andong National Agricultural Cooperative Federation (ANACF) in North Gyeongsang Province, will be presented at the birthday party of Britain’s Queen Elizabeth II.
Officials from the ANACF will visit Buckingham Palace on Thursday at the invitation of the British royal family to taste and promote the “A-pple” to the royal family and government officials.
The ANACF developed the apple brand “A-pple,” which took the motif of queen’s crown, after Queen Elizabeth II visited the agricultural market in 1999.
It has since achieved 140 billion won (US$118.6 million) in accumulated sales so far, and also topped the evaluation of the nation’s wholesale market in 2017.
The ANACF held an event to display the “A-pple” at Queen Elizabeth’s birthday party at the British Embassy in Seoul on May 30.
British Ambassador to South Korea Simon Smith reportedly expressed thanks for the “A-pple”, which was created as a Queen’s apple.
“With this event, we will grow and develop “A-pple” as a global cooperative brand such as Del Monte and Sunkist,” said Kwon Soon-hyeop, head of the ANACF.
Lina Jang (linajang@koreabizwire.com)
