SEOUL, March 6 (Korea Bizwire) – Hyundai Department Store is collaborating with BTS and the LEGO Group to open pop-up stores featuring the LEGO BTS Dynamite set, which goes on sale on Monday.
The pop-up stores will be located at Hyundai’s Pangyo Store and The Hyundai Seoul until March 26, offering fans a chance to experience new products, see a LEGO BTS concert diorama, and take photos with LEGO mini figures. The event will also feature a large screen displaying BTS music videos recreated with LEGOs and introductory videos for LEGO products.
The LEGO BTS Dynamite set was created in response to the requests of ARMY (BTS fans) on LEGO Ideas, the company’s platform for enthusiasts. To celebrate the launch of the set, telecommunications company LG U+ is also hosting a pop-up store until April 9 at a cultural center near Gangnam Station in Seoul.
This collaboration between BTS and the LEGO Group has gained a lot of attention from fans worldwide, and the pop-up stores are expected to attract a large number of visitors. With this exciting release, fans can now bring the worlds of BTS and LEGO together in their own homes.
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