A model shows stamps marking the 10th debut anniversary of global K-pop sensation BTS at a post office in Seoul, on June 12, 2023. The stamps are available at post offices the following day. (Yonhap)
SEOUL, June 13 (Korea Bizwire) — A variety of businesses, including major retailers, are enhancing their marketing campaigns related to the upcoming 2023 BTS Festa, which will celebrate the 10th debut anniversary of the K-pop supergroup BTS.
Kurly Corp., the operator of the e-grocery platform Market Kurly, is planning to host a special promotional event until Sunday.
During this event, the online retailer will introduce recipes for several dishes that BTS members enjoy, while also enabling customers to purchase the required ingredients.
Customers who make purchases above a specific amount will receive a limited edition 2023 BTS Festa shopping bag on a first-come, first-served basis.
Fashion and retail conglomerate E-Land Group plans to exhibit the stage costumes worn by the septet during their performance at the 63rd Grammy Awards.
The exhibition will be held on the first floor of the Kensington Hotel in Seoul until June 25.
E-Land Group acquired these suits through a charity auction that took place in the U.S. in January of last year.
Jeju Air Co., South Korea’s largest low-cost carrier, intends to feature images of the K-pop juggernaut on the tail section of one of its aircraft for its international routes starting from July 18 until the end of this year.
Additionally, the color of the boarding ticket will be changed from orange to purple, symbolizing BTS and their passionate fandom, ARMY.
Ashley Song (ashley@koreabizwire.com)
