SEOUL, May 31 (Korea Bizwire) – LG Electronics has long been criticized for its ‘humble’ marketing strategies despite launching products with class-leading features. However, the global electronics giant is now challenging the accusations with radical marketing campaigns. LG recently invited Sierra Blair-Coyle, a professional rock climber, to climb a 33-storey building using only the vacuuming [...]
SEOUL, May 27 (Korea Bizwire) – Huawei’s recent patent lawsuit against Samsung Electronics came as a surprise. The suit is a major counterattack by a company that was once considered a latecomer to the mobile device market. As a matter of fact, the number of Chinese patent applications has maintained a double-digit increase in recent [...]
SEOUL, May 26 (Korea Bizwire) – A patent suit by China’s Huawei Technologies Co. against Samsung Electronics Co. is part of a “deft and sophisticated” strategy to raise its image as a global firm, a Korean government minister said on Thursday. The Chinese tech giant has filed a suit against its Android smartphone rival Samsung with courts in [...]
SEOUL, May 26 (Korea Bizwire) – An increasing number of clothing products are combining fashion and technology, part of a new trend called ‘fashionology’, using materials such as cooling fibers used in spacesuits, or those emitting far-infrared radiation. T-shirts that use such new materials are becoming popular, especially for outdoor brands. Cool 360, developed by [...]
SEOUL, May 26 (Korea Bizwire) – Lotte Department Store is implementing what it calls a ‘Virtual Fitting Service’ for customers to try on clothes virtually, without having to physically put them on. The service uses a special mirror that provides a virtual reflection of the customer wearing the clothing by applying a 3D image of [...]
SEOUL, May 26 (Korea Bizwire) – A recent survey conducted in 10 Asian countries including South Korea, China, and Japan showed that half of the region’s young adults in their 20s shopped online more than once per week. In China and South Korea, the ratio rose to two-thirds of the young adult population. The survey was [...]
SEOUL, May 25 (Korea Bizwire) – In an effort to adapt to mobile shopping trends, Emart revealed Monday that it will start offering O2O (online-to-offline) services on May 26. The retailer will offer mobile product information, scan-delivery service, and a pilot operation of location-based service at its Seongsu branch. Emart’s mobile product information allows customers to [...]
SEOUL, May 24 (Korea Bizwire) – Hermès, a French high fashion brand, has proven to be an exception to the downturn in South Korea’s luxury market, industry officials said on Tuesday. Compared to other luxury brands that had one to three percent sales increases over the past three or four years, Hermès showed growth of 20 [...]
SEOUL, May 24 (Korea Bizwire) – South Korean cosmetics manufacturers have grown quickly in China on the back of their advanced production technology and K-beauty boom in the fast-rising market, industry officials said Tuesday. Chinese cosmetics brands have expanded their partnerships with Korean original design manufacturers (ODMs), which design and manufacture a product as specified and [...]
SEOUL, May 19 (Korea Bizwire) – Korean men are increasingly spending time on grooming and fashion. There are even men who purchase hair perm products to get the job done themselves. According to Auction, an online market, the sales of straightening hair perm products from January 1 to May 16 increased by 195 percent compared to [...]